SEO Blog Posts - Google Ads PPC Agency

SEO Wirral Blog Posts:

The differences between B2B and B2C PPC advertising
Whether your business is B2B or B2C, it’s important to get PPC advertising for both types of audience right. Below, we discuss the similarities and differences when it comes to connecting with your potential buyers. PPC campaigns for B2B Targeting and timing In ...
Prohibited ads across social and search platforms
There are certain types of content that are not allowed to be used in ads, and having this insight beforehand can save marketers valuable time when creating and uploading ads. Let’s take a look at the rules across social media, ...
PPC trends for 2020
Have a read of the key trends to look out for in the world of PPC this year, driven by technological advancements. Advertisers will take control of PPC automation 2020 is the year that advertisers will take back control of automation and ...
PPC best practices for 2020
Applying new strategies and incorporating new features into your paid search campaigns is an effective way to improve performance. This article offers tips on how to develop your existing PPC strategy and bring it up to standard in 2020. Review your ...
Parallel tracking to become mandatory for Google Ads video campaigns
From 30 March 2020 parallel tracking will be mandatory for all video campaigns, in order to increase mobile site speed. What is parallel tracking? Parallel tracking is a useful tool that brings visitors directly to a landing page upon clicking whilst measuring ...
New audiences launched by Google Ads
In order to create a more personalised experience for people searching online, Google Ads has added two new audience segments – Affinity Audiences and Seasonal Event Segments for In-Market Audiences. Affinity Audiences An affinity audience is a collection of people who are ...
Introduction of Google gallery ads
Google is introducing a new search ad format for mobile, which will enable advertisers to feature up to eight images in a gallery ad. What are gallery ads? Consisting of four to eight images in a carousel that people can swipe through, ...
Harness the Power of AI for PPC: Optimization and Performance
In today’s technologically-driven world, Artificial Intelligence (AI) plays a pivotal role in reshaping various industries, and Pay-Per-Click (PPC) advertising is no exception. By leveraging AI, PPC practitioners can turn vast amounts of data into actionable insight, driving more profitable campaigns ...
PPC Trends 2024: The Ultimate Guide to PPC Trends & Growth Strategies
AI and Machine Learning in PPC Trends In 2024, the integration of Artificial Intelligence (AI) and Machine Learning in optimizing Pay-Per-Click (PPC) advertising is expected to have a momentous impact. Both AI and Machine Learning are rapidly becoming crucial components for ...
How to get the most from your PPC product feeds and campaigns
To improve the probability of your products showing up on Google, there are a few tasks you should be completing regularly. Let’s take a look… Make ads relevant Many people search for particular products online, so in your titles you should include ...
How to create perfect ad copy for paid search
Writing effective paid search ad copy is not easy – just ask any marketer and they will agree. This article focuses on three tips to create ad copy that gains clicks and conversions. Create compelling, well-written content It used to be fairly ...
How to create a Paid Search Audience Strategy
Strategy is key for every aspect of digital marketing, to ensure that you are targeting the right people and communicating the relevant messages. In paid search via Google, having an effective audience strategy is vital. What is a Paid Search Audience ...
Master PPC Performance Optimization: Strategies to Skyrocket Your Campaigns
Introduction to PPC and Performance Optimization In recent years, Pay-Per-Click (PPC) advertising has emerged as a crucial aspect of digital marketing. Within this vast landscape, a particular area that demands attention is PPC performance optimization. If you’ve ever wondered what it ...
How privacy and automation are impacting PPC
The ever-changing landscape of Google Ads can leave PPC professionals on the edge of their seats as they await the next announcement. Privacy and automation are two trends for 2020 that will have a direct impact on PPC campaigns. Let’s ...
Google redesigns desktop search to highlight ads
Following the mobile version of the new black ad label that was launched in May 2019, Google has now rolled out the updated design on desktop search results, too. What does this new ad label do? The black ad label replaces the ...
Google Ads’ ad extension test allows advertisers to capture leads
To help advertisers capture leads from their text ad campaigns, Google is beta testing a new ad extension. This new lead form extension will enable searchers to request information from Google search ads. How does the new extension work? To create ...
A dummy’s guide to PPC acronyms
In the world of PPC – meaning pay-per-click – digital marketers love to use shortened words and acronyms. This can lead to misunderstandings between agencies and businesses, and can even cause communication problems between the most savvy of digital marketing ...
9 ways to improve your PPC campaign in 2020
Everyone wants to know how to make their PPC campaigns the best they can be, so we have rounded up nine top strategies that you can apply to your campaigns this year. Consider a campaign restructure Sounds drastic, but following an ...
6 metrics to help identify growth opportunities in search campaigns
The share metrics in Google Ads are ideal for showing advertisers potential opportunities for growth, yet they can be slightly complicated to understand. Here are six share metrics that may help you improve your search campaigns. The competitive metrics Competitive metrics are ...
5 questions you should be asking your PPC agency
Before choosing whether or not to outsource your PPC advertising, it’s important to find the PPC agency or PPC professional that is right for your business. Have they worked in your industry before? Are they experienced PPC professionals? This article ...
Landing Page Navigation – For Google Ads – Why You Should Delete It
You have a hose, you want water to go in one end and come out the other. But then you put six holes in it for a laugh. That is what you are doing if you have landing page navigation If ...
Age Bid Adjustments – PPC Agency Wirral
Currently within Google Ads these are the available age categories: You can set bid adjustments on these categories, or you can exclude certain age groups altogether. If all age groups make orders / enquiries of the same value, then typically you ...
Guide To Device Bid Adjustments – For Services / Lead Generation Campaigns
Like most things in Google Ads, the more you look at something the more you realise how complicated it is! The data you have available will depend on if your campaign is a lead generation campaign that gets enquiries via phone ...
The Basics of On-Page SEO
On-page Search Engine Optimisation is an important aspect in getting the webpage ranked in the Google Search Results. On-Page SEO should be a priority because the elements are within the website and the factors can be controlled by the website ...
The Importance of Keywords in SEO
Every time you talk about Search Engine Optimisation the term “keywords” is always present in the conversation. It is an important aspect of SEO and many SEO Specialist and SEO Managers still debate on exactly how important exactly are the ...
SEO Blog Posts
SEO Wirral Blog Posts:
The Fundamentals of SEO
SEO or Search Engine Optimization is a common term used whenever someone talks about blogs, articles, and websites. So, What is Search Engine Optimization? SEO fundamentals is a broad subject that aims to improve the visibility of the website in ...
Basics of SEO
Here’s the SEO basics: Search engine optimization or SEO is used to explain accepted methods or techniques used to improve the organic ranking of a website on search engines. With millions of websites on display in every keyword, search engine ...
What Is SEO: Master Organic Website Visibility & Optimize Your Traffic
What Is SEO? For those unfamiliar with the concept, ‘Search Engine Optimization’ or SEO, may appear as a technical buzzword known only to IT professionals. However, today’s increasingly online environment demands otherwise. Everyone, from bloggers to businessmen, needs to grasp the ...
Onsite SEO vs Offsite SEO?
What are they? Which is more important? What gets you rankings? Onsite SEO or On-Page SEO are things you do to your own website to improve your search engine rankings. Including making your site more search engine friendly, adding keywords to ...
What Is A New Enquiry Worth To You?
Knowing what an enquiry is worth can be really helpful when deciding if your marketing is working. It can help you make better business decisions. With some forms of marketing including Google Adwords (my field) you can get good data back ...
Google Adwords Call Tracking – PPC Wirral
Should You Track Calls? If you offer a service then a lot of your enquiries likely come in by telephone. Call tracking for Adwords allows you to see which visitors have called from within Adwords and Analytics, so it is linked to ...
Call Tracking for Google Adwords – PPC Wirral
If you offer a service then it is likely that most of your enquiries will come in by telephone. If you are a client of mine then I will highly recommend that you use paid call tracking to track where ...
Does Google Adwords Work? – PPC Wirral
Does Google Adwords work and will it work for you? These are great questions to consider if you are looking for more business. Google Adwords is one of the most measurable forms of marketing. This means if your account is set ...
Master AdWords PPC Agency: Boost Your Business with Tailored PPC Campaigns & Management
Having a competitive edge in the digital marketing world is crucial in today’s fast-paced business landscape. One such strategy that businesses can employ is Pay-Per-Click (PPC) advertising, an internet marketing model where advertisers pay a fee each time their ad ...
Master PPC Ad Copywriting: Essential Techniques, Tips, and High-Converting Examples
If you’re setting up a Pay-Per-Click (PPC) campaign, an integral part of your success depends on the ad copy. The perfect blend of creativity and strategy, PPC ad copywriting can be the determining factor between an average and an impressive ...
Clients whose only concern is how much money their case is going to cost them are not clients that you want to deal with
I was doing some research on the weekend and I came across this question on quora: How do you get prospective clients to come into a lawyer’s office when they call on the phone and all they want to know is “how much ...
The business laws of nature: ignore them at your peril.
This post talks about the first business law of nature: noise. What it is and what you can do about it. Even Bill Gates can’t stop noise. He did something else instead. Not the kind of noise that you hear. Unless perhaps ...
Double Your Website Enquiries – PPC Agency Wirral
I made a short-ish video on how to double your website enquiries. Enjoy.
What Wording Should You Use On Your Website – PPC Agency Wirral
Visitors start with a very fleeting interest. Even once they have become more interested they want to make the right decision but with as little effort as possible. If they can read a 100 word page that persuades them to ...
Where is my professional?
(This is another extract from my ebook on how to get more of your website visitors to make enquiries. It is now available for FREE download: https://sols-uk.com/ebook4.php) People buy professional services from professionals, which means other human beings (At least until Artificial ...
Understanding your web visitor’s mindset
When a visitor first lands on your website they don’t know yet if your website is worth reading or paying much attention to. People aren’t unintelligent or lazy but they are very time and energy efficient. You have to earn ...
Marketing Strategy Vs Being Overpriced
Do you have an effective marketing strategy or are you just expensive? Like most service based companies your ideal client is probably a big company or individual with plenty of cash and a large need for your services. You may even ...
Productivity Tip
Here is a little productivity technique I use that you may find useful. It is mainly to see how your business is progressing. Usually I come in and one of the first things I do is write my todo list for the ...
Adwords For Solicitors
An Example of Recent Work Last month (June 2016) one of our Legal Clients spent £3,916 on an Adwords campaign we created and manage for them. In return they received 181 telephone enquiries and 51 email enquiries (see screenshots below). This particular ...
SEO Is Dead
Here are 4 reasons why SEO is dead. 1) Now Google shows 4 paid ads on the top for a lot of searches, you often can’t see the organic results at all without the having to scroll down the page. This means ...
Service Based Businesses Have Got No Time!
I’m on a bit of a tangent from writing about marketing but hopefully this is something that people will find useful. Imagine running a business full time selling a product. You have to do all the things that businesses do like ...
If Adverts In Magazines Behaved Like Google Adwords Campaigns
I did a ten minute talk today to my buddies at Networx Wirral about how to run an adwords campaign and thought it might make for an interesting post. To illustrate why a well optimised Google Adwords Campaign can be such ...
PPC Consultant Wirral
I am a PPC Consultant with over 10 years experience. My area of expertise is in helping companies offering a service as opposed to those selling a physical product. For instance law firms, accountants, plumbers, dentists… Anyone that receives most ...
First But Still No Enquires
So you’ve finally climbed up the ladder to the top of Google for your target keywords and you have sat patiently by the phone for a week and it has not rang. What do you do now? 1) The Stuff You ...