Measured & Well Managed Marketing That Works
Early last year, the US Department of Justice announced that they were starting a Google lawsuit over “monopolizing multiple digital advertising technology products”. The industry implications of this lawsuit are huge: with the potential for everything from stricter regulations on Google Search to the breaking up of the predominance Google…
Why You Need a Human Approach to PPC Automation In the digital age, Google Ads has revolutionised the way businesses reach their target audience online. With its array of automation tools promising efficiency and ease, many marketers have embraced the idea of hands-off PPC (Pay-Per-Click) management. However, beneath the veneer…
Today’s digital world revolves around search engines, and Google’s search ads definition changes mark a decisive shift. With the internet constantly changing, it is crucial for advertisers to understand search ads, and even more so when the definitions change. Today we’ll explore Google’s new search ads metrics definitions changes. Search…
In digital marketing, there’s always a dense jargon or menacing acronym – but what is the key value proposition of PPC campaigns? In this article, we’ll tell you what Google search campaigns can do for your business. We’ll also aim to explain how – beyond raising brand awareness – they…
Google AdWords cost is usually the cost you pay to Google which is known as you Ad Spend. There are a couple of other costs typically associated with campaigns: If you are paying an agency or a freelancer to manage the campaign for you then that will be another cost.…
Looking for the best CRO agency Chester? Measured Marketing are a PPC marketing agency who have been delivering top-ranking CRO results for over 15 years. Our conversion rate optimisation services have generated positive returns for local businesses like yours across numerous industries. CRO Agency Chester: What You Need To Know…
In our digital age, Pay-per-click (PPC) advertising has emerged as one of the most potent tools for online businesses to drive traffic, generate leads, and increase sales. However, setting up a PPC campaign is only half the battle won. The real success lies in effectively measuring and optimizing its performance…
Introduction to Pay-Per-Click (PPC) If you’ve been hovering around the realm of digital marketing, then you’ve probably come across the term Pay-Per-Click (PPC). In essence, PPC is an internet advertising model that allows advertisers to display ads on publishers’ platforms and pay only when these ads are clicked. When people…
If you’ve dipped your toes into the field of online advertising, there’s no doubt you’ve come across the term “PPC”. But, what exactly does it entail? And what does PPC mean in the context of digital marketing? This article serves as a comprehensive guide, unravelling the essence and significance of…
Introduction to B2B PPC Marketing B2B PPC Marketing is an offshoot of PPC (pay-per-click) marketing. It caters to business who aim to have other businesses as clients. This might all seem intuitive, but these are important distinctions to make! Why? B2B clients have very different campaign dynamics from more traditional…
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