ppc management fee

PPC Management Fee

PPC (Pay-Per-Click) management is a digital advertising strategy where businesses pay a fee each time their ad is clicked. This highly targeted form of online marketing primarily focuses on platforms like Google Ads.

With Google Ads being the principal platform for PPC, businesses can display their ads prominently in search engine results, driving targeted traffic to their websites. Many attempt to manage their own ads, hoping to avoid a PPC management fee. However, managing a PPC campaign effectively requires expertise, ongoing adjustments, and a strategic approach to maximise return on investment (ROI).

Why Outsource PPC Management?

Outsourcing PPC management allows businesses to leverage the expertise of specialised agencies like Measured Marketing. Running a successful PPC campaign involves more than just setting up ads; it requires continuous monitoring, optimisation, and staying abreast of the latest trends and updates in the digital advertising space.

Given the complexities and time demands, many businesses find it challenging to manage their PPC campaigns in-house effectively. By partnering with a professional PPC agency, companies can focus on their core operations while ensuring their PPC efforts are yielding the best possible results.

The Changing Landscape of PPC

The PPC industry is continually evolving, with significant changes driven by advancements in technology and shifts in consumer behaviour. Google is increasingly automating aspects of ad management, introducing features like responsive search ads and automated bidding strategies.

Additionally, the emergence of search snippets and voice search are transforming how ads are displayed and interacted with. These changes can offer new opportunities for businesses but also present challenges in keeping up with the latest developments. For small businesses, the dynamic nature of PPC can make it difficult to stay current and competitive without dedicated support.

Why Should I Pay A PPC Management Fee?

Google is a commercial entity with a primary incentive to maximise its profits. While Google’s automations may make PPC management appear straightforward, these tools are often designed to increase ad spend rather than optimise your account’s ROI.

At Measured Marketing, we have seen numerous cases where businesses’ ROI was negatively impacted by relying solely on these automated features. Our team has successfully helped clients recover from beginner mistakes, turning their underperforming accounts into profitable investments.

Measured Marketing is a specialist PPC agency with a proven track record across multiple industries. A management fee can be the crucial difference between your Google Ads account being a financial drain or a valuable asset. In many cases, investing in professional PPC management can save money by avoiding costly mistakes and ensuring your ad spend is effectively utilised.

Ready to see how Measured Marketing can transform your PPC campaigns? Contact us today to learn more!

What Is The Average PPC Management Fee?

The average PPC management fee typically ranges from £1,500 to £10,000 per month, depending on the complexity and scale of the campaigns. Some agencies may also charge a percentage of ad spend, usually between 10-20%. However, Measured Marketing is proud to offer one of the most competitive rates in the industry.

Our flat fee starts from just £299 per month, significantly below the average PPC management fees in the UK.

Clients who choose Measured Marketing get exceptional value for their investment. Our services include dedicated reporting, regular consultations, and a comprehensive range of PPC management tasks. This ensures you receive the full benefit of our expertise and your campaigns perform at their best.

What Do I Get For My PPC Management Fees?

At Measured Marketing, our PPC management service covers every aspect of your Google Ads campaigns, from initial setup to continuous optimisation and management. Here’s what you can expect:

  1. Google Ads Account Setup: We handle everything from creating your account to configuring settings tailored to your business goals.
  2. Keyword Research: Identifying the most effective keywords to target your ideal audience.
  3. Ad Creation: Crafting compelling ad copy and selecting appropriate ad formats to maximise engagement.
  4. Campaign Management: Monitoring performance and making adjustments to bids, budgets, and targeting to improve results.
  5. Performance Tracking: Using advanced analytics to track key metrics and provide detailed reports on campaign performance.
  6. Ongoing Optimisation: Continuously refining campaigns to improve ROI through A/B testing, negative keyword management, and quality score improvement.

Our service is highly scalable, meaning it can grow alongside your business needs.

Whether you’re a small business just starting with PPC or a large enterprise looking to enhance your digital advertising strategy, Measured Marketing has the expertise and flexibility to support your growth.

Get More For Your PPC Management Fee

Investing in professional PPC management is not just a luxury but a necessity for businesses aiming to stay competitive. At Measured Marketing, we offer an unparalleled level of expertise and a highly personalised service that ensures your Google Ads campaigns deliver maximum ROI. 

Our competitive pricing, starting at just £299 per month, makes top-tier PPC management accessible to businesses of all sizes.

By choosing Measured Marketing, you not only safeguard your advertising investment but also position your business for sustained growth and success.

Visit us at 1 Pacific Road or call us at 0151 515 7467 to discuss your PPC needs!

We are based on Wirral, near Chester and Liverpool. With clients throughout the UK.