You have a hose, you want water to go in one end and come out the other. But then you put six holes in it for a laugh. That is what you are doing if you have navigation on your landing page If you are running a google ads campaign…
PPC
Adwords Wirral
Adwords is a great, reliable and consistent way to grow your Wirral based business. Your ads can be seen by a regular flow of Google Users that are actively searching for what you offer. And with the right landing page a number of those users could be buying from you.…
Age Bid Adjustments – PPC Agency Wirral
Currently within Google Ads these are the available age categories: You can set bid adjustments on these categories, or you can exclude certain age groups altogether. If all age groups make orders / enquiries of the same value, then typically you would set a bid adjustment in proportion to their…
Guide To Device Bid Adjustments – For Services / Lead Generation Campaigns
Like most things in Google Ads, the more you look at something the more you realise how complicated it is! The data you have available will depend on if your campaign is a lead generation campaign that gets enquiries via phone and / or a form, or an e-commerce campaign.…
Google Adwords Call Tracking – PPC Wirral
Should You Track Calls? If you offer a service then a lot of your enquiries likely come in by telephone. Call tracking for Adwords allows you to see which visitors have called from within Adwords and Analytics, so it is linked to all the other Adwords and Analytics data for…
Call Tracking for Google Adwords – PPC Wirral
If you offer a service then it is likely that most of your enquiries will come in by telephone. If you are a client of mine then I will highly recommend that you use paid call tracking to track where these telephone enquiries are coming from. The call tracking system…
Does Google Adwords Work? – PPC Wirral
Does Google Adwords work and will it work for you? These are great questions to consider if you are looking for more business. Google Adwords is one of the most measurable forms of marketing. This means if your account is set up properly you can track exactly what you are…
Double Your Website Enquiries – PPC Agency Wirral
I made a short-ish video on how to double your website enquiries. Enjoy.
What Wording Should You Use On Your Website – PPC Agency Wirral
Visitors start with a very fleeting interest. Even once they have become more interested they want to make the right decision but with as little effort as possible. If they can read a 100 word page that persuades them to enquire then they would prefer that over having to read…
Where is my professional?
(This is another extract from my ebook on how to get more of your website visitors to make enquiries. It is now available for FREE download: http://sols-uk.com/ebook4.php) People buy professional services from professionals, which means other human beings (At least until Artificial Intelligence takes over!). They don’t buy a professional service…
Understanding your web visitor’s mindset
When a visitor first lands on your website they don’t know yet if your website is worth reading or paying much attention to. People aren’t unintelligent or lazy but they are very time and energy efficient. You have to earn their time and mental energy, until then they will commit…
Adwords For Solicitors
An Example of Recent Work Last month (June 2016) one of our Legal Clients spent £3,916 on an Adwords campaign we created and manage for them. In return they received 181 telephone enquiries and 51 email enquiries (see screenshots below). This particular client usually generates 10x their adwords spend in…
SEO Is Dead
Here are 4 reasons why SEO is dead. 1) Now Google shows 4 paid ads on the top for a lot of searches, you often can’t see the organic results at all without the having to scroll down the page. This means more clicks on paid ads and less on organic…
If Adverts In Magazines Behaved Like Google Adwords Campaigns – Part 2
So that’s the 6 differences. All of the above combine to make a very powerful advertising platform that allows you to pay a fair price to advertise to people actively seeking your services, with the ability to describe your service in a way that matches what the person is looking…
If Adverts In Magazines Behaved Like Google Adwords Campaigns
I did a ten minute talk today to my buddies at Networx Wirral and thought it might make for an interesting post. To illustrate why a well optimised Google Adwords Campaign can be such an effective way to market your business I described an imaginary scenario where an advert in…
PPC Agency Liverpool
PPC Agency Liverpool Measured Marketing is a PPC Agency in Liverpool With over 10 years PPC experience. They can help you dramatically improve your return on investment in PPC. Past and present PPC clients that we have helped generate over £1 million a year between them as a result of…
PPC Consultant Wirral
I am a PPC Consultant with over 10 years experience. My area of expertise is in helping companies offering a service as opposed to those selling a physical product. For instance law firms, accountants, plumbers, dentists… Anyone that receives most of their enquiries by telephone as opposed to receiving orders…
How Good Is Your Google Adwords Campaign?
You may be running Google Adwords yourself or have an Agency running it for you. What you get back from Adwords varies a lot depending on the quality of your campaign. A great campaign can literally get 10x more work for the same cost as a bad campaign. Adwords performs…