google ads management services

Google Ads Management Services

Spending more time managing your marketing than your business? Overwhelmed by jargon and metrics? Not sure about a way forward for your Google Ads campaign? Why not hire our professional Google Ads management services. We’ve been in the PPC game for over 15 years, helping clients just like you create…

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local PPC

How Google Ads Helps You Do Local PPC

Local PPC (pay-per-click) marketing is a staple in the small business digital marketing toolkit, providing them with an efficient way to drive traffic and generate leads. Among the myriad of platforms available, Google Ads stands out as the platform of choice, responsible for the vast majority of ad traffic. If…

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ppc management fee

PPC Management Fee

PPC (Pay-Per-Click) management is a digital advertising strategy where businesses pay a fee each time their ad is clicked. This highly targeted form of online marketing primarily focuses on platforms like Google Ads. With Google Ads being the principal platform for PPC, businesses can display their ads prominently in search…

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ppc meaning

PPC Meaning and the Role of a PPC Agency

What Does PPC Mean? PPC stands for Pay-Per-Click. It’s a type of online advertising where you pay a fee each time someone clicks on your ad. PPC ads can appear on search engines like Google and on social media platforms. The goal is to drive traffic to your website and…

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google ads onboarding checklist

The Ultimate Google Ads Onboarding Checklist: Setting Up for Success

Google Ads is a powerful tool for driving targeted traffic and conversions, but it requires a thoughtful approach to get it right. Whether you’re a seasoned digital marketer or a business owner stepping into the world of pay-per-click (PPC) advertising for the first time, following a structured onboarding checklist ensures…

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AI For Google Ads

AI For Google Ads: What’s Next For The PPC Industry?

In Google’s recent marking keynote, we saw a hands-on demonstration of Google’s new AI. ‘50% of new search enquiries are completely new,’ said chief business officer Phillip Schindler, ‘that number has held steady for over a decade’. This – along with Google’s recent automation and AI overview updates – reflects…

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google lawsuit

Google Lawsuit Latest: New Revelations Highlight Changing Priorities

Early last year, the US Department of Justice announced that they were starting a Google lawsuit over “monopolizing multiple digital advertising technology products”. The industry implications of this lawsuit are huge: with the potential for everything from stricter regulations on Google Search to the breaking up of the predominance Google…

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search ads definition changes

Google’s Search Ads Definition Changes Explained

Today’s digital world revolves around search engines, and Google’s search ads definition changes mark a decisive shift. With the internet constantly changing, it is crucial for advertisers to understand search ads, and even more so when the definitions change. Today we’ll explore Google’s new search ads metrics definitions changes. Search…

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Key Value Proposition of PPC Campaigns: Your Ultimate PPC Guide

In digital marketing, there’s always a dense jargon or menacing acronym – but what is the key value proposition of PPC campaigns? In this article, we’ll tell you what Google search campaigns can do for your business. We’ll also aim to explain how – beyond raising brand awareness – they…

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google adwords cost

Google AdWords Cost

When considering digital marketing strategies, many businesses turn to Google AdWords to boost their online presence. However, the costs associated with this advertising platform can be a significant concern. In this article, we will demystify Google AdWords advertising prices, explain the various AdWords fees, and help you understand how to…

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The differences between B2B and B2C PPC advertising

Whether your business is B2B or B2C, it’s important to get PPC advertising for both types of audience right. Below, we discuss the similarities and differences when it comes to connecting with your potential buyers. PPC campaigns for B2B Targeting and timing In order to generate business leads, B2B advertisers…

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6 metrics to help identify growth opportunities in search campaigns

The share metrics in Google Ads are ideal for showing advertisers potential opportunities for growth, yet they can be slightly complicated to understand. Here are six share metrics that may help you improve your search campaigns. The competitive metrics Competitive metrics are those metrics that compare your ad’s performance against…

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