In our digital age, Pay-per-click (PPC) advertising has emerged as one of the most potent tools for online businesses to drive traffic, generate leads, and increase sales. However, setting up a PPC campaign is only half the battle won. The real success lies in effectively measuring and optimizing its performance…
PPC
Unravel PPC Meaning: Your Comprehensive Guide to Thriving in Digital Marketing
If you’ve dipped your toes into the field of online advertising, there’s no doubt you’ve come across the term “PPC”. But, what exactly does it entail? And what does PPC mean in the context of digital marketing? This article serves as a comprehensive guide, unravelling the essence and significance of…
Ensure Success: Learning How to Hire the Right PPC Service Provider
Increase your online visibility with professional PPC services. Learn more about setting budgets, researching types, and evaluating quality of providers. Call today to learn more.
Unlock the Power of Google PPC Ads with Management Services
Get the most out of your Google PPC Management campaigns with our essential services – learn how now!
Unlock the Benefits of PPC Services: Discover How
Discover the power of Pay-Per-Click (PPC) services with this comprehensive guide! Learn about PPC benefits, types of advertising platforms, budget allocation, and setting limits for CPC. Start optimizing your search terms and ad copy today!
Google Ads: How to Budget for Your Business’ Success
Google Ads budget is key. You need to be smart about how you allocate your funds so that you can get the most out of your advertising campaign. In this article, we’ll explain the bidding system for keywords and how the auction works. We’ll also walk you through how to…
The differences between B2B and B2C PPC advertising
Whether your business is B2B or B2C, it’s important to get PPC advertising for both types of audience right. Below, we discuss the similarities and differences when it comes to connecting with your potential buyers. PPC campaigns for B2B Targeting and timing In order to generate business leads, B2B advertisers…
Using Your Main Site For Google Ads – You Should Delete Your Navigation – PPC Liverpool
You have a hose, you want water to go in one end and come out the other. But then you put six holes in it for a laugh. That is what you are doing if you have navigation on your landing page If you are running a google ads campaign…
Adwords Wirral
Adwords Wirral Agency: Adwords is a great, reliable and consistent way to grow your Wirral based business. Your ads can be seen by a regular flow of Google Users that are actively searching for what you offer. And with the right landing page a number of those users could be…
Age Bid Adjustments – PPC Agency Wirral
Currently within Google Ads these are the available age categories: You can set bid adjustments on these categories, or you can exclude certain age groups altogether. If all age groups make orders / enquiries of the same value, then typically you would set a bid adjustment in proportion to their…
Google Adwords Call Tracking – PPC Wirral
Should You Track Calls? If you offer a service then a lot of your enquiries likely come in by telephone. Call tracking for Adwords allows you to see which visitors have called from within Adwords and Analytics, so it is linked to all the other Adwords and Analytics data for…
Call Tracking for Google Adwords – PPC Wirral
If you offer a service then it is likely that most of your enquiries will come in by telephone. If you are a client of mine then I will highly recommend that you use paid call tracking to track where these telephone enquiries are coming from. The call tracking system…
Does Google Adwords Work? – PPC Wirral
Does Google Adwords work and will it work for you? These are great questions to consider if you are looking for more business. Google Adwords is one of the most measurable forms of marketing. This means if your account is set up properly you can track exactly what you are…
Double Your Website Enquiries – PPC Agency Wirral
I made a short-ish video on how to double your website enquiries. Enjoy.
What Wording Should You Use On Your Website – PPC Agency Wirral
Visitors start with a very fleeting interest. Even once they have become more interested they want to make the right decision but with as little effort as possible. If they can read a 100 word page that persuades them to enquire then they would prefer that over having to read…
Understanding your web visitor’s mindset
When a visitor first lands on your website they don’t know yet if your website is worth reading or paying much attention to. People aren’t unintelligent or lazy but they are very time and energy efficient. You have to earn their time and mental energy, until then they will commit…
If Adverts In Magazines Behaved Like Google Adwords Campaigns
I did a ten minute talk today to my buddies at Networx Wirral about how to run an adwords campaign and thought it might make for an interesting post. To illustrate why a well optimised Google Adwords Campaign can be such an effective way to market your business I described…
PPC Consultant Wirral
I am a PPC Consultant with over 10 years experience. My area of expertise is in helping companies offering a service as opposed to those selling a physical product. For instance law firms, accountants, plumbers, dentists… Anyone that receives most of their enquiries by telephone as opposed to receiving orders…
How Good Is Your Google Adwords Campaign?
You may be running Google Adwords yourself or have an Agency running it for you. What you get back from Adwords varies a lot depending on the quality of your campaign. A great campaign can literally get 10x more work for the same cost as a bad campaign. Adwords performs…