Measured & Well Managed Marketing That Works
Early last year, the US Department of Justice announced that they were starting a Google lawsuit over “monopolizing multiple digital advertising technology products”. The industry implications of this lawsuit are huge: with the potential for everything from stricter regulations on Google Search to the breaking up of the predominance Google…
Today’s digital world revolves around search engines, and Google’s search ads definition changes mark a decisive shift. With the internet constantly changing, it is crucial for advertisers to understand search ads, and even more so when the definitions change. Today we’ll explore Google’s new search ads metrics definitions changes. Search…
In digital marketing, there’s always a dense jargon or menacing acronym – but what is the key value proposition of PPC campaigns? In this article, we’ll tell you what Google search campaigns can do for your business. We’ll also aim to explain how – beyond raising brand awareness – they…
Google AdWords cost is usually the cost you pay to Google which is known as you Ad Spend. There are a couple of other costs typically associated with campaigns: If you are paying an agency or a freelancer to manage the campaign for you then that will be another cost.…
In our digital age, Pay-per-click (PPC) advertising has emerged as one of the most potent tools for online businesses to drive traffic, generate leads, and increase sales. However, setting up a PPC campaign is only half the battle won. The real success lies in effectively measuring and optimizing its performance…
If you’ve dipped your toes into the field of online advertising, there’s no doubt you’ve come across the term “PPC”. But, what exactly does it entail? And what does PPC mean in the context of digital marketing? This article serves as a comprehensive guide, unravelling the essence and significance of…
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Discover the power of Pay-Per-Click (PPC) services with this comprehensive guide! Learn about PPC benefits, types of advertising platforms, budget allocation, and setting limits for CPC. Start optimizing your search terms and ad copy today!
Google has announced that it will be phasing out expanded text ads (ETAs) for search engine marketing. This is a major change, as ETAs have been around since 2016 and offered advertisers more space to communicate their message. However, Google believes that the time has come to move on to…
Google Ads budget is key. You need to be smart about how you allocate your funds so that you can get the most out of your advertising campaign. In this article, we’ll explain the bidding system for keywords and how the auction works. We’ll also walk you through how to…
Whether your business is B2B or B2C, it’s important to get PPC advertising for both types of audience right. Below, we discuss the similarities and differences when it comes to connecting with your potential buyers. PPC campaigns for B2B Targeting and timing In order to generate business leads, B2B advertisers…
The share metrics in Google Ads are ideal for showing advertisers potential opportunities for growth, yet they can be slightly complicated to understand. Here are six share metrics that may help you improve your search campaigns. The competitive metrics Competitive metrics are those metrics that compare your ad’s performance against…
You have a hose, you want water to go in one end and come out the other. But then you put six holes in it for a laugh. That is what you are doing if you have landing page navigation If you are running a google ads campaign you should…
Currently within Google Ads these are the available age categories: You can set bid adjustments on these categories, or you can exclude certain age groups altogether. If all age groups make orders / enquiries of the same value, then typically you would set a bid adjustment in proportion to their…
Should You Track Calls? If you offer a service then a lot of your enquiries likely come in by telephone. Call tracking for Adwords allows you to see which visitors have called from within Adwords and Analytics, so it is linked to all the other Adwords and Analytics data for…
If you offer a service then it is likely that most of your enquiries will come in by telephone. If you are a client of mine then I will highly recommend that you use paid call tracking to track where these telephone enquiries are coming from. The call tracking system…
Does Google Adwords work and will it work for you? These are great questions to consider if you are looking for more business. Google Adwords is one of the most measurable forms of marketing. This means if your account is set up properly you can track exactly what you are…
I made a short-ish video on how to double your website enquiries. Enjoy.
Visitors start with a very fleeting interest. Even once they have become more interested they want to make the right decision but with as little effort as possible. If they can read a 100 word page that persuades them to enquire then they would prefer that over having to read…