Google Ads Agency Chester

PPC (pay-per-click) advertising places your ads directly at the top of Google Search results. With PPC, you ensure that your product or service is the first thing people searching for something similar see. 

This highly targeted form of advertising allows your business to reach customers who are actively looking for what you offer, giving you a significant edge over traditional advertising methods.

Advantages of PPC for Your Business

PPC is highly targeted, allowing you to ensure that your ads are appearing only to customers with high purchasing intent. By selecting specific keywords relevant to your business, you can attract potential customers who are ready to engage with your products or services.

The PPC model also ensures cost-effectiveness, as you only pay for the clicks your ads generate. This means you have control over your budget and can specify exactly how much or how little you want to pay for ads, right down to the individual keyword level. 

Google Ads is ideal for businesses with a marketing budget to invest, as it typically delivers a much higher and more measurable ROI (return on investment) than other forms of advertising.

However, the nature of PPC means it is a constantly fluctuating industry with competitive margins and changing dynamics. Staying on top of these changes requires expertise and continuous optimisation.

Contact us today to start getting the most out of your marketing.

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Why Hire A Google Ads Agency?

You get that proven expertise and reliable optimisations with Google Ads agencies like us. At Measured Marketing, we’ve been doing PPC for over 15 years. We know all the little details that come together to make a Google Ads campaign successful. 

We’re committed to making sure each of our clients feels a measurable difference in their business when they sign on with us. That’s why with us, you’ll get:

Expertise and Time Management

The team at Measured Marketing will handle all aspects of account management, from initial setup to optimisation and ongoing management, leaving you more time to focus on running your business. 

Our specialists are dedicated to ensuring that your Google Ads campaigns are as effective as possible.

Data-Driven Approach

Our commitment to a data-driven approach means we constantly review and improve your PPC performance. By analysing past data, we can guarantee real improvements in your ROI. 

Our team uses this data to refine your campaigns, ensuring that every penny of your marketing budget is used efficiently.

Bespoke Consultation

Our marketers are PPC experts with unmatched specialism in our niche. We know you’re looking to get the most out of your Google Ads budget, which is why we offer bespoke consultation to plan every aspect of the campaign around your business needs. 

This tailored approach helps save you money and maximise your returns.

Free PPC Audits

We offer free PPC audits to anyone who contacts us. Our team will assess your existing PPC campaigns, identify areas for improvement, and provide a detailed report along with a consultation to discuss our findings. 

These audits are completely obligation-free, but we believe you’ll be surprised by how small changes can make a significant impact.

To start your free audit, contact us on the side form or call Mike on 0151 515 7467.

Our PPC Process

No Google Ads campaign ever really has an end. There’s a lifetime of valuable data to draw and learn from. Headed into every new campaign, our step by step process aims to maximise its effectiveness.

Keyword Research

Our keyword research process ensures that your ads appear for the most relevant search queries. By identifying high-value keywords that your potential customers are using, we can increase the likelihood of your ads reaching the right audience.

Competitor Analysis

We conduct a thorough competitor analysis to understand what strategies are working in your industry. This insight allows us to position your ads effectively and outpace your competition.

Build Campaign and Create Ad Groups

We build your campaign by creating targeted ad groups. Each ad group is designed to focus on specific keywords and audience segments, ensuring that your ads are highly relevant to the users who see them.

Write Ad Copy

Our team crafts compelling ad copy that captures attention and drives clicks. We focus on creating messages that resonate with your target audience and encourage them to take action.

Launch Campaign

Once everything is in place, we launch your campaign. Our team monitors the launch closely to ensure that everything is running smoothly and to make any necessary adjustments.

Monitor and Optimise

After the campaign launch, we continuously monitor its performance and make optimisations as needed. This includes adjusting bids, refining keywords, and updating ad copy to improve results and maximise ROI.

Transparency and Regular Reporting

At Measured Marketing, we believe in complete transparency and keeping our clients fully informed about their PPC campaigns. As part of our commitment to this, we deliver detailed monthly reports and hold regular discussions about your individual account.

Monthly Reports

Each month, you will receive a comprehensive report that outlines the performance of your PPC campaigns. These reports include:

  • Key Metrics: We provide detailed information on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and overall return on investment (ROI).
  • Improvements and Optimisations: Our reports highlight the specific improvements and optimisations made to your campaigns. This includes changes to keywords, ad copy adjustments, bid modifications, and any other actions taken to enhance performance.
  • Performance Analysis: We offer an in-depth analysis of what worked well and areas that need further attention. This helps you understand the impact of our strategies and the value being delivered.

Regular Discussions

In addition to monthly reports, we schedule regular discussions with you to review campaign performance and discuss future strategies. These discussions ensure that you are always up-to-date with the latest developments and provide an opportunity for you to share your feedback and goals. During these meetings, we:

  • Review Reports: Go over the monthly reports in detail to ensure you understand every aspect of the campaign’s performance.
  • Discuss Strategy: Talk about upcoming strategies and adjustments to keep your campaigns aligned with your business objectives.
  • Answer Questions: Address any questions or concerns you might have, providing clarity and reassurance about our ongoing efforts.

Our transparent approach and commitment to regular communication ensure that you are always in the loop and confident in the progress of your PPC campaigns. With Measured Marketing, you can trust that your advertising efforts are managed with the highest level of professionalism and expertise.

Start Your Journey To PPC Success

Partnering with us as a leading Google Ads agency in Chester ensures that your business benefits from expert management and data-driven strategies.

 Our comprehensive PPC process is designed to maximise your return on investment and help you achieve your marketing goals. 

Contact us today for a free PPC audit and discover how we can elevate your marketing efforts. 

We cover clients all over the North West, including Wirral and Liverpool.

Visit us at 1 Pacific Road or call 0151 515 7467 to take the first step towards achieving outstanding success.