In the world of digital marketing, there are so many ways to generate traffic to your website, from SEO content campaigns to large-scale PR campaigns. PPC, or pay-per-click marketing, is successful for many reasons. We discuss the benefits of a PPC campaign below. You only pay when a user is…
Content Writing
Why paid search is great for promoting events
PPC and social media advertising are effective mediums for promoting business events. Here are some tips on how to use these ads to engage with potential customers. What events can I promote? Advertisers can gain immediate engagement via a paid search or social ad about any event that is occurring…
What Google’s BERT algorithm means for PPC
In October 2019, Google released a new algorithm update called BERT, which has a direct impact on SEO but also implications for paid search. Let’s take a look at what exactly BERT is and why context is now everything. What is BERT? BERT stands for Bidirectional Encoder Representations from Transformers.…
Use first party data to boost PPC performance
Marketers can produce a better return from their PPC investments by incorporating first party data across campaigns. Using information gathered from analytics platforms, subscriptions, sales data, incoming call data and resource downloads, PPC marketers can make more informed decisions when it comes to campaigns. These decisions can, in turn, generate…
Leveraging Negative Audience Google Ads & Powerful Exclusion Strategies
Introduction to Negative Audience and Exclusion Concepts in Google Ads Google Ads has become an essential part of digital marketing strategies for businesses across the globe. But with this ubiquity comes the immense competition, making it challenging for brands to stand out and reach their intended audience efficiently. This is…
PPC trends for 2020
Have a read of the key trends to look out for in the world of PPC this year, driven by technological advancements. Advertisers will take control of PPC automation 2020 is the year that advertisers will take back control of automation and decide which software features they want to use…
PPC best practices for 2020
Applying new strategies and incorporating new features into your paid search campaigns is an effective way to improve performance. This article offers tips on how to develop your existing PPC strategy and bring it up to standard in 2020. Review your PPC budget This is a task that should be…
Parallel tracking to become mandatory for Google Ads video campaigns
From 30 March 2020 parallel tracking will be mandatory for all video campaigns, in order to increase mobile site speed. What is parallel tracking? Parallel tracking is a useful tool that brings visitors directly to a landing page upon clicking whilst measuring the ad click in the background using third-party…
New audiences launched by Google Ads
In order to create a more personalised experience for people searching online, Google Ads has added two new audience segments – Affinity Audiences and Seasonal Event Segments for In-Market Audiences. Affinity Audiences An affinity audience is a collection of people who are passionate about a particular subject. This audience is…
Harness the Power of AI for PPC: Optimization and Performance
In today’s technologically-driven world, Artificial Intelligence (AI) plays a pivotal role in reshaping various industries, and Pay-Per-Click (PPC) advertising is no exception. By leveraging AI, PPC practitioners can turn vast amounts of data into actionable insight, driving more profitable campaigns while reducing manual labour. So, what exactly does ‘AI for…
PPC Trends 2020
January marks the start of New Year resolutions in work life and at home. There are many PPC trends earmarked for 2020, however, before you go overboard with your ad spend, it’s important to consider your budget and what will work for you. Place forecasting at the fore By making…
How to get the most from your PPC product feeds and campaigns
To improve the probability of your products showing up on Google, there are a few tasks you should be completing regularly. Let’s take a look… Make ads relevant Many people search for particular products online, so in your titles you should include relevant keywords that searchers will be likely to…
How to create perfect ad copy for paid search
Writing effective paid search ad copy is not easy – just ask any marketer and they will agree. This article focuses on three tips to create ad copy that gains clicks and conversions. Create compelling, well-written content It used to be fairly easy for businesses to make it to one…
How to create a Paid Search Audience Strategy
Strategy is key for every aspect of digital marketing, to ensure that you are targeting the right people and communicating the relevant messages. In paid search via Google, having an effective audience strategy is vital. What is a Paid Search Audience Strategy? With paid search advertising you are targeting those…
How to boost your PPC performance
With a myriad of account and campaign parameters to bear in mind in 2020, it can be a minefield for PPC experts to decide which actions to choose to obtain the best results. A PPC strategy that boosts ROI, saves time and reduces spend is the perfect formula for optimising…
How privacy and automation are impacting PPC
The ever-changing landscape of Google Ads can leave PPC professionals on the edge of their seats as they await the next announcement. Privacy and automation are two trends for 2020 that will have a direct impact on PPC campaigns. Let’s delve deeper… User trust Users are becoming more focused on…
Google redesigns desktop search to highlight ads
Following the mobile version of the new black ad label that was launched in May 2019, Google has now rolled out the updated design on desktop search results, too. What does this new ad label do? The black ad label replaces the green outlined label that was introduced by Google…
A dummy’s guide to PPC acronyms
In the world of PPC – meaning pay-per-click – digital marketers love to use shortened words and acronyms. This can lead to misunderstandings between agencies and businesses, and can even cause communication problems between the most savvy of digital marketing experts. This article aims to teach you the meanings of…
9 ways to improve your PPC campaign in 2020
Everyone wants to know how to make their PPC campaigns the best they can be, so we have rounded up nine top strategies that you can apply to your campaigns this year. Consider a campaign restructure Sounds drastic, but following an audit of your account by a PPC professional, revising…
5 questions you should be asking your PPC agency
Before choosing whether or not to outsource your PPC advertising, it’s important to find the PPC agency or PPC professional that is right for your business. Have they worked in your industry before? Are they experienced PPC professionals? This article takes a look at the five most important questions you…