In the world of digital marketing, there are so many ways to generate traffic to your website, from SEO content campaigns to large-scale PR campaigns. PPC, or pay-per-click marketing, is successful for many reasons. We discuss the benefits of a PPC campaign below.
You only pay when a user is interested in your ads
Unlike other forms of marketing, with PPC advertising you only pay when someone clicks on your ads. You have control of your budget and pay the current cost-per-click for your ad until your budget has all gone. The return on investment in a PPC campaign is large because the amount you pay Google or another search engine to list your ad is relatively low in comparison to the profit that could be made from a purchase.
You can target ads
In PPC campaigns you can reach more than one consumer demographic at a time and can choose the sites that you want your ads to be displayed on, in order to ensure the correct audiences are seeing them. There are also retargeting options. PPC also allows you to amend and modify ads whenever you like so you can get the best results.
Ads can be scheduled
Ad scheduling is a useful feature of PPC advertising, giving advertisers the opportunity to select the days and the times of the day to run an ad. Ensuring that your ads are visible to the right consumers or businesses at a time when they will actively be online and most likely to convert, is vital to a successful PPC campaign.
Quick result turnaround
PPC campaigns can generate immediate traffic to your website, unlike other marketing platforms. It takes minutes to set up a campaign, and once your ad is on the first page of a search engine results page people can see it and click on it. Voila!
In conclusion, there are many benefits to incorporating a PPC strategy within your marketing plans – not just the ones listed above. PPC is used by many types of businesses, of different shapes and sizes, because of its successful ROI. By creating a PPC campaign for your business, or employing a professional to manage campaigns for you, your ads will be reaching your target audiences at the right time in order to maximise conversion opportunities. What are you waiting for?
If you would like any further information on how PPC can positively impact your business, get in touch below.