What Is CTR (Click-Through Rate)? CTR, or Click-Through Rate, is a metric used in Google Ads to help measure the effectiveness of an ad. It is the number of clicks an ad receives divided by the number of impressions it served. In other words, it is a way to see…
Conversion Rate Optimisation
First But Still No Enquires
So you’ve finally climbed up the ladder to the top of Google for your target keywords and you have sat patiently by the phone for a week and it has not rang. What do you do now? 1) The Stuff You Should Have Done At The Start – Use Google’s…
What Is Conversion Rate Optimisation? – PPC Agency Wirral
Conversion Rate Optimisation (CRO for short) is a process of making changes to a web page with the aim of increasing the number of conversions you get from that page. Let’s break it up. Conversion A conversion can be any measurable action that you want website visitors to make. Including:…