Agency Topics

google lawsuit

Google Lawsuit Latest: New Revelations Highlight Changing Priorities

Early last year, the US Department of Justice announced that they were starting a Google lawsuit over “monopolizing multiple digital advertising technology products”. The industry implications of this lawsuit are huge: with the potential for everything from stricter regulations on Google Search to the breaking up of the predominance Google…

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ppc automation

The Pitfalls of PPC Automation: Why Human Input is Essential for PPC

Why You Need a Human Approach to PPC Automation In the digital age, Google Ads has revolutionised the way businesses reach their target audience online. With its array of automation tools promising efficiency and ease, many marketers have embraced the idea of hands-off PPC (Pay-Per-Click) management. However, beneath the veneer…

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ppc agency meaning

PPC Agency Meaning: Your Ultimate Guide

Introduction to Pay-Per-Click (PPC) If you’ve been hovering around the realm of digital marketing, then you’ve probably come across the term Pay-Per-Click (PPC). In essence, PPC is an internet advertising model that allows advertisers to display ads on publishers’ platforms and pay only when these ads are clicked. When people…

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B2B ppc agency

Skyrocket your B2B Growth with our Expert B2B PPC Marketing

Introduction to B2B PPC Marketing B2B PPC Marketing is an offshoot of PPC (pay-per-click) marketing. It caters to business who aim to have other businesses as clients. This might all seem intuitive, but these are important distinctions to make! Why? B2B clients have very different campaign dynamics from more traditional…

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Digital Marketing Experts: What You Need To Know

What is a Digital Marketing Expert? Digital marketing experts are a valuable resource for businesses that want to expand their digital presence and bring in new customers. Unlike businesses who try to manage their own online marketing campaigns, digital marketing experts have the experience and expertise necessary to create successful…

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Google Adwords Costs

The main cost for Google Adwords is usually the cost you pay to Google which is known as you Ad Spend. There are a couple of other costs typically associated with campaigns: If you are paying an agency or a freelancer to manage the campaign for you then that will…

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