Measured & Well Managed Marketing That Works
Early last year, the US Department of Justice announced that they were starting a Google lawsuit over “monopolizing multiple digital advertising technology products”. The industry implications of this lawsuit are huge: with the potential for everything from stricter regulations on Google Search to the breaking up of the predominance Google…
Why You Need a Human Approach to PPC Automation In the digital age, Google Ads has revolutionised the way businesses reach their target audience online. With its array of automation tools promising efficiency and ease, many marketers have embraced the idea of hands-off PPC (Pay-Per-Click) management. However, beneath the veneer…
Introduction to Pay-Per-Click (PPC) If you’ve been hovering around the realm of digital marketing, then you’ve probably come across the term Pay-Per-Click (PPC). In essence, PPC is an internet advertising model that allows advertisers to display ads on publishers’ platforms and pay only when these ads are clicked. When people…
Introduction to B2B PPC Marketing B2B PPC Marketing is an offshoot of PPC (pay-per-click) marketing. It caters to business who aim to have other businesses as clients. This might all seem intuitive, but these are important distinctions to make! Why? B2B clients have very different campaign dynamics from more traditional…
Increase your online visibility with professional PPC services. Learn more about setting budgets, researching types, and evaluating quality of providers. Call today to learn more.
Get an in-depth introduction to the concept of a PPC marketing agency and discover why Chester is a great place for any business looking for one.
Unlock the benefits of PPC with a Chester-based expert. Benefit from researching and optimising your campaigns, understanding and tracking your customers, and more. Take away key tips and examples with ease.
Struggling to find a reliable Google Ads agency in Chester? Learn about the pros and cons of working with a digital agency and what to look for when selecting the perfect fit for your business.
What is a Digital Marketing Expert? Digital marketing experts are a valuable resource for businesses that want to expand their digital presence and bring in new customers. Unlike businesses who try to manage their own online marketing campaigns, digital marketing experts have the experience and expertise necessary to create successful…
The main cost for Google Adwords is usually the cost you pay to Google which is known as you Ad Spend. There are a couple of other costs typically associated with campaigns: If you are paying an agency or a freelancer to manage the campaign for you then that will…
First of all, will it make much difference which agency you choose? Yes, Google AdWords is very analytical and also involves a lot marketing psychology. It is also very competitive as you appear alongside a lot of similar businesses that are competing for the same market. From personal experience I…