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Digital Marketing for Retailers

Digital marketing can be a great asset for retailers, offering a way to connect with potential customers who are looking for products and services that the retailer offers. By utilising techniques such as search engine marketing, retailers can ensure that their store appears prominently in search results, making it more…

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6 metrics to help identify growth opportunities in search campaigns

The share metrics in Google Ads are ideal for showing advertisers potential opportunities for growth, yet they can be slightly complicated to understand. Here are six share metrics that may help you improve your search campaigns. The competitive metrics Competitive metrics are those metrics that compare your ad’s performance against…

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The Basics of On-Page SEO

On-page Search Engine Optimisation is an important aspect in getting the webpage ranked in the Google Search Results. On-Page SEO should be a priority because the elements are within the website and the factors can be controlled by the website owner or web developer. On-page optimisation has several factors including…

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