For years, PR and SEO were treated as separate disciplines. PR was about awareness, reputation, and media coverage. SEO was about keywords, rankings, and organic traffic. But in today’s search landscape, the two are increasingly connected. A well-planned PR campaign can do far more than generate a short-term spike in…
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PPC Lead Generation
Many people think that PPC ads are best utilised by those with products to directly pitch to a customer rather than a service that requires the personal touch to sell, but PPC lead generation is a lucrative if you know key tips and tricks. As a Google Ads pay-per-click (PPC)…
What Is The Microsoft Ads UET Tag?
The short version: Microsoft Ads UET (universal event tracking) tags are tracking tools for harnessing audience data on your site. Where they’re present, they’ll gather data on everything from demographic information on the user to what they do on your site. But what does that actually mean for marketers? The…