What is a Digital Marketing Expert? Digital marketing experts are a valuable resource for businesses that want to expand their digital presence and bring in new customers. Unlike businesses who try to manage their own online marketing campaigns, digital marketing experts have the experience and expertise necessary to create successful…
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Good CTR For Google Ads: What Is It and How to Improve Click-Through Rates
What Is CTR (Click-Through Rate)? CTR, or Click-Through Rate, is a metric used in Google Ads to help measure the effectiveness of an ad. It is the number of clicks an ad receives divided by the number of impressions it served. In other words, it is a way to see…
Google Adwords Costs
The main cost for Google Adwords is usually the cost you pay to Google which is known as you Ad Spend. There are a couple of other costs typically associated with campaigns: If you are paying an agency or a freelancer to manage the campaign for you then that will…