There comes a time for many business owners when they must ask themselves whether or not deleting your Google Ads account is the way forward. This is a big decision, and it’s not one to be taken lightly. In this blog post, we will explore the consequences of deleting your Google…
Tips & Tricks
Prohibited ads across social and search platforms
There are certain types of content that are not allowed to be used in ads, and having this insight beforehand can save marketers valuable time when creating and uploading ads. Let’s take a look at the rules across social media, Google and YouTube. Facebook and Instagram Prohibited ad content on…
Introduction of Google gallery ads
Google is introducing a new search ad format for mobile, which will enable advertisers to feature up to eight images in a gallery ad. What are gallery ads? Consisting of four to eight images in a carousel that people can swipe through, gallery ads also include a 70-character description and…
Google Ads’ ad extension test allows advertisers to capture leads
To help advertisers capture leads from their text ad campaigns, Google is beta testing a new ad extension. This new lead form extension will enable searchers to request information from Google search ads. How does the new extension work? To create the lead form extension you simply need to: Click…
Guide To Device Bid Adjustments – For Services / Lead Generation Campaigns
Like most things in Google Ads, the more you look at something the more you realise how complicated it is! The data you have available will depend on if your campaign is a lead generation campaign that gets enquiries via phone and / or a form, or an e-commerce campaign.…
Where is my professional?
(This is another extract from my ebook on how to get more of your website visitors to make enquiries. It is now available for FREE download: https://sols-uk.com/ebook4.php) People buy professional services from professionals, which means other human beings (At least until Artificial Intelligence takes over!). They don’t buy a professional service…