Marketing That Works
In today’s digital world, one of the most effective ways to advertise your legal services is through Google Ads, previously known as Google AdWords. Google Ads has become a crucial tool in online marketing campaigns. It provides a rich platform to display your ads to a wide online audience and…
Search Engine Optimization (SEO) has always been a cornerstone of successful digital marketing. In an age where the internet is teeming with billions of websites, SEO serves as a beacon guiding potential visitors towards your website through the dense fog of the World Wide Web. However, in recent times, there…
In the fast-paced world we’re living, time stands as the most precious commodity, yet it often seems as though there is never enough of it. Life’s demands, both personal and professional, can feel overwhelming, leading to stress and unease. However, mastering the art of strategic time management can revolutionize your…
I am a PPC Consultant with over 10 years experience. My area of expertise is in helping companies offering a service as opposed to those selling a physical product. For instance law firms, accountants, plumbers, dentists… Anyone that receives most of their enquiries by telephone as opposed to receiving orders…
So you’ve finally climbed up the ladder to the top of Google for your target keywords and you have sat patiently by the phone for a week and it has not rang. What do you do now? 1) The Stuff You Should Have Done At The Start – Use Google’s…
Sometimes during meetings people will say to me “hasn’t SEO all changed now since update x” or “it doesn’t work any more does it?”. They get this impression from various sources. Including the never ending spam emails from companies in lands far away offering SEO services. Sometimes they offer “penguin update SEO” that…
If you are going to perform Search Engine Optimisation (SEO) in the hope of gaining higher rankings in search engines it is important to do SEO keyword research first. Good keyword research can help reveal: which keywords potential visitors or customers are using, how often they use those keyword which…
What is the best wordcount for SEO blogs? This really depends on the purpose of the page. Consider the following: Are you writing a page that you want Google to index and potentially show when people search for whatever the page is about? If the page is within a competitive…
In an increasingly digital world, the competition for online visibility is fiercer than ever. To stay ahead of the curve, understanding and leveraging certain vital concepts is paramount. One such concept is Conversion Rate Optimisation or CRO. So, what is conversion rate optimisation exactly? Conversion Rate Optimisation, commonly known as…
In the world of digital marketing, the term “SEO” encompasses a wide range of strategies and techniques aimed at improving a website’s visibility on search engines. However, SEO is not a monolithic practice; it can be divided into two main categories: on-page vs technical SEO. Understanding the differences between these…
I did some research back in July 2013 to confirm something that most Search Engine Optimisers are aware of but fail to really understand the implications of it. That adding large amounts of unique content to your website is a safe and very efficient way to greatly increase your website’s…
The answer to this question is a big factor when deciding if you should invest in internet marketing or not. Hopefully the below will shed some light. Do My Potential Customers Use The Internet? In some industries people tend to assume that their potential clients don’t use the internet. Sometimes…
Whether you’re managing your Google Adwords campaign yourself or have entrusted it to an agency, the performance of your Adwords campaign can vary significantly based on its quality. A well-crafted campaign can generate up to ten times more business for the same cost as a poorly executed one. The effectiveness…
Exceptions: Every business is as unique as the people within the business so there will be lots of exceptions but as long as you understand what I have written then you should be able to make a more educated decision as to what marketing should work for your company. I…
For your typical local business the best course of action is: From Day 1: Google Adwords with the help of a professional to get work in quickly for a reasonable price. Start blogging in your own time if your produce / service is topical. You may even be able to…
Here is the table on different types of marketing and how they should be used: You have to keep it relevant and practical. People probably wont join the “Company X’s Colonic Irrigation Fan Page” but they may still add you as a Facebook friend under your personal name if they…
Ok, so it’s day 1, your new website has gone live. What now? If you have asked around you have probably had lots of different suggestions on internet marketing for small businesses from different people that may have had some reference to: Google, Other Search Engines, Keywords, Search Engine Marketing…
Do you know how many visitors your website needs before you start you start generating business? This article will address this. It is for people who have a website offering a service or a products. (As opposed to website where people are trying to generate money through advertising on the…
Good copy is important for a range of marketing activities. You need good copy for sales letters, direct mail flyers, email, printed advertising, websites and online advertising. Effective written communication is important within a company and with suppliers and other stake holders so this in a way is also a…