on-page vs technical seo

On-Page vs Technical SEO: Understanding the Differences and Their Importance

In the world of digital marketing, the term “SEO” encompasses a wide range of strategies and techniques aimed at improving a website’s visibility on search engines. However, SEO is not a monolithic practice; it can be divided into two main categories: on-page vs technical SEO. Understanding the differences between these two facets is crucial for developing a comprehensive SEO strategy that delivers results.

What is On-Page SEO?

On-page SEO refers to the practices you implement directly on your website to improve its search engine rankings. These include optimising content, meta tags, and internal links. Here are some key elements of on-page SEO:

Content Optimisation

High-quality content that is relevant and valuable to your audience is the cornerstone of on-page SEO. Ensuring that your content is well-written, informative, and incorporates your target keywords naturally can significantly boost your rankings. For insights on creating effective content, check out our article on the best word count for SEO blogs.

Meta Tags

Meta tags, including title tags and meta descriptions, play a vital role in on-page SEO. These elements help search engines understand the content of your pages and influence how your site appears in search results.

Internal Linking

Internal links connect different pages on your website, helping search engines crawl your site more effectively and improving user navigation. Proper internal linking can also distribute page authority and ranking power across your site.

For more detailed information on the fundamentals of on-page SEO, you can explore our SEO fundamentals guide.

What is Technical SEO?

Technical SEO, on the other hand, focuses on the backend aspects of your website. These practices ensure that search engines can crawl and index your site efficiently. Key components of technical SEO include:

Site Speed

A fast-loading website is crucial for both user experience and search engine rankings. Slow sites can frustrate users and lead to higher bounce rates, negatively impacting your SEO efforts.


With the majority of web traffic now coming from mobile devices, ensuring that your site is mobile-friendly is more important than ever. Google’s mobile-first indexing means that the mobile version of your site is considered the primary version.

XML Sitemaps and Robots.txt

Creating an XML sitemap helps search engines understand the structure of your site and find all of your pages. The robots.txt file instructs search engines on which pages they can or cannot crawl.

Structured Data

Implementing structured data, or schema markup, helps search engines understand the content of your pages more effectively, which can enhance your visibility in search results.

For an in-depth look at technical SEO, you might find this comprehensive guide on technical SEO useful.

On-Page vs Technical SEO: The Importance of Combining

While on-page SEO focuses on optimising the content and structure of your website’s pages, technical SEO ensures that search engines can effectively crawl and index your site. Both are essential for a robust SEO strategy. Neglecting one aspect can undermine your efforts in the other. For example, even the best content won’t perform well if your site is slow or difficult for search engines to crawl.

At Measured Marketing, we offer local SEO packages designed to enhance both your on-page and technical SEO, ensuring that your website achieves optimal performance in search engine rankings.


Understanding the differences between on-page and technical SEO is crucial for developing a successful SEO strategy. By focusing on both aspects, you can ensure that your website not only ranks well in search engine results but also provides an excellent user experience. For more tips and strategies on improving your SEO, explore our resources and consider our tailored SEO services.

By integrating on-page and technical SEO practices, you can create a comprehensive and effective SEO strategy that drives traffic, engages users, and achieves your digital marketing goal

Curious about more aspects of on-page SEO? Check out our post here!

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