Marketing That Works
What Is SEO? For those unfamiliar with the concept, ‘Search Engine Optimization’ or SEO, may appear as a technical buzzword known only to IT professionals. However, today’s increasingly online environment demands otherwise. Everyone, from bloggers to businessmen, needs to grasp the fundamentals of SEO and its categorical significance in the…
What are they? Which is more important? What gets you rankings? Onsite SEO or On-Page SEO are things you do to your own website to improve your search engine rankings. Including making your site more search engine friendly, adding keywords to pages and linking related pages together. Offsite SEO is…
Knowing what an enquiry is worth can be really helpful when deciding if your marketing is working. It can help you make better business decisions. With some forms of marketing including Google Adwords (my field) you can get good data back on what you are paying, on average, for each…
Should You Track Calls? If you offer a service then a lot of your enquiries likely come in by telephone. Call tracking for Adwords allows you to see which visitors have called from within Adwords and Analytics, so it is linked to all the other Adwords and Analytics data for…
If you offer a service then it is likely that most of your enquiries will come in by telephone. If you are a client of mine then I will highly recommend that you use paid call tracking to track where these telephone enquiries are coming from. The call tracking system…
Does Google Adwords work and will it work for you? These are great questions to consider if you are looking for more business. Google Adwords is one of the most measurable forms of marketing. This means if your account is set up properly you can track exactly what you are…
First of all, will it make much difference which agency you choose? Yes, Google AdWords is very analytical and also involves a lot marketing psychology. It is also very competitive as you appear alongside a lot of similar businesses that are competing for the same market. From personal experience I…
If you’re setting up a Pay-Per-Click (PPC) campaign, an integral part of your success depends on the ad copy. The perfect blend of creativity and strategy, PPC ad copywriting can be the determining factor between an average and an impressive click-through-rate. In this comprehensive guide, we’re here to share essential…
I was doing some research on the weekend and I came across this question on quora: How do you get prospective clients to come into a lawyer’s office when they call on the phone and all they want to know is “how much will the lawyer charge me to handle my case?”…
This post talks about the first business law of nature: noise. What it is and what you can do about it. Even Bill Gates can’t stop noise. He did something else instead. Not the kind of noise that you hear. Unless perhaps you are listening to a radio station that isn’t…
I made a short-ish video on how to double your website enquiries. Enjoy.
Visitors start with a very fleeting interest. Even once they have become more interested they want to make the right decision but with as little effort as possible. If they can read a 100 word page that persuades them to enquire then they would prefer that over having to read…
(This is another extract from my ebook on how to get more of your website visitors to make enquiries. It is now available for FREE download: https://sols-uk.com/ebook4.php) People buy professional services from professionals, which means other human beings (At least until Artificial Intelligence takes over!). They don’t buy a professional service…
When a visitor first lands on your website they don’t know yet if your website is worth reading or paying much attention to. People aren’t unintelligent or lazy but they are very time and energy efficient. You have to earn their time and mental energy, until then they will commit…
Do you have an effective marketing strategy or are you just expensive? Like most service based companies your ideal client is probably a big company or individual with plenty of cash and a large need for your services. You may even have tried to entice this type of client by…
Here is a little productivity technique I use that you may find useful. It is mainly to see how your business is progressing. Usually I come in and one of the first things I do is write my todo list for the day. I then have a key that I use…
An Example of Recent Work Last month (June 2016) one of our Legal Clients spent £3,916 on an Adwords campaign we created and manage for them. In return they received 181 telephone enquiries and 51 email enquiries (see screenshots below). This particular client usually generates 10x their adwords spend in…
Here are 4 reasons why SEO is dead. 1) Now Google shows 4 paid ads on the top for a lot of searches, you often can’t see the organic results at all without the having to scroll down the page. This means more clicks on paid ads and less on organic…
I’m on a bit of a tangent from writing about marketing but hopefully this is something that people will find useful. Imagine running a business full time selling a product. You have to do all the things that businesses do like marketing, admin, sales, customer service. This is a typical…
I did a ten minute talk today to my buddies at Networx Wirral about how to run an adwords campaign and thought it might make for an interesting post. To illustrate why a well optimised Google Adwords Campaign can be such an effective way to market your business I described…