To improve the probability of your products showing up on Google, there are a few tasks you should be completing regularly. Let’s take a look… Make ads relevant Many people search for particular products online, so in your titles you should include relevant keywords that searchers will be likely to…
How to create perfect ad copy for paid search
Writing effective paid search ad copy is not easy – just ask any marketer and they will agree. This article focuses on three tips to create ad copy that gains clicks and conversions. Create compelling, well-written content It used to be fairly easy for businesses to make it to one…
How to create a Paid Search Audience Strategy
Strategy is key for every aspect of digital marketing, to ensure that you are targeting the right people and communicating the relevant messages. In paid search via Google, having an effective audience strategy is vital. What is a Paid Search Audience Strategy? With paid search advertising you are targeting those…
How to boost your PPC performance
With a myriad of account and campaign parameters to bear in mind in 2020, it can be a minefield for PPC experts to decide which actions to choose to obtain the best results. A PPC strategy that boosts ROI, saves time and reduces spend is the perfect formula for optimising…
How privacy and automation are impacting PPC
The ever-changing landscape of Google Ads can leave PPC professionals on the edge of their seats as they await the next announcement. Privacy and automation are two trends for 2020 that will have a direct impact on PPC campaigns. Let’s delve deeper… User trust Users are becoming more focused on…
Google redesigns desktop search to highlight ads
Following the mobile version of the new black ad label that was launched in May 2019, Google has now rolled out the updated design on desktop search results, too. What does this new ad label do? The black ad label replaces the green outlined label that was introduced by Google…
Google Ads’ ad extension test allows advertisers to capture leads
To help advertisers capture leads from their text ad campaigns, Google is beta testing a new ad extension. This new lead form extension will enable searchers to request information from Google search ads. How does the new extension work? To create the lead form extension you simply need to: Click…
A dummy’s guide to PPC acronyms
In the world of PPC – meaning pay-per-click – digital marketers love to use shortened words and acronyms. This can lead to misunderstandings between agencies and businesses, and can even cause communication problems between the most savvy of digital marketing experts. This article aims to teach you the meanings of…
9 ways to improve your PPC campaign in 2020
Everyone wants to know how to make their PPC campaigns the best they can be, so we have rounded up nine top strategies that you can apply to your campaigns this year. Consider a campaign restructure Sounds drastic, but following an audit of your account by a PPC professional, revising…
6 metrics to help identify growth opportunities in search campaigns
The share metrics in Google Ads are ideal for showing advertisers potential opportunities for growth, yet they can be slightly complicated to understand. Here are six share metrics that may help you improve your search campaigns. The competitive metrics Competitive metrics are those metrics that compare your ad’s performance against…
5 questions you should be asking your PPC agency
Before choosing whether or not to outsource your PPC advertising, it’s important to find the PPC agency or PPC professional that is right for your business. Have they worked in your industry before? Are they experienced PPC professionals? This article takes a look at the five most important questions you…
Landing Page Navigation – For Google Ads – Why You Should Delete It
You have a hose, you want water to go in one end and come out the other. But then you put six holes in it for a laugh. That is what you are doing if you have landing page navigation If you are running a google ads campaign you should…
Age Bid Adjustments – PPC Agency Wirral
Currently within Google Ads these are the available age categories: You can set bid adjustments on these categories, or you can exclude certain age groups altogether. If all age groups make orders / enquiries of the same value, then typically you would set a bid adjustment in proportion to their…
Guide To Device Bid Adjustments – For Services / Lead Generation Campaigns
Like most things in Google Ads, the more you look at something the more you realise how complicated it is! The data you have available will depend on if your campaign is a lead generation campaign that gets enquiries via phone and / or a form, or an e-commerce campaign.…
The Basics of On-Page SEO
On-page Search Engine Optimisation is an important aspect in getting the webpage ranked in the Google Search Results. On-Page SEO should be a priority because the elements are within the website and the factors can be controlled by the website owner or web developer. On-page optimisation has several factors including…
The Importance of Keywords in SEO
Every time you talk about Search Engine Optimisation the term “keywords” is always present in the conversation. It is an important aspect of SEO and many SEO Specialist and SEO Managers still debate on exactly how important exactly are the keywords are and how they affect driving traffic and improve…
SEO Blog Posts
SEO Wirral Blog Posts:
The Fundamentals of SEO
SEO or Search Engine Optimization is a common term used whenever someone talks about blogs, articles, and websites. So, What is Search Engine Optimization? SEO fundamentals is a broad subject that aims to improve the visibility of the website in search engine rankings and help increase organic traffic. SEO is…
Basics of SEO
Here’s the SEO basics: Search engine optimization or SEO is used to explain accepted methods or techniques used to improve the organic ranking of a website on search engines. With millions of websites on display in every keyword, search engine optimization (SEO) is very important because it helps you find…
What Is SEO
What is SEO? SEO stands for Search Engine Optimisation. It is the process of trying to get a website higher up on Google. Based on our understanding of what Google looks for when decide which websites should appear high up. SEO can be broken down into two parts. Onsite SEO…