There comes a time for many business owners when they must ask themselves whether or not deleting your Google Ads account is the way forward. This is a big decision, and it’s not one to be taken lightly. In this blog post, we will explore the consequences of deleting your Google…
The Risks Of Pay Per Lead Marketing – what to watch out for
The obvious thing to watch out for with Pay Per Lead Marketing is the quality of the lead. If you agree to pay a fixed cost per lead then it is in the agency’s interest to send you the cheapest leads they can get. There are three things to watch…
Why you should consider a PPC marketing strategy for your business
In the world of digital marketing, there are so many ways to generate traffic to your website, from SEO content campaigns to large-scale PR campaigns. PPC, or pay-per-click marketing, is successful for many reasons. We discuss the benefits of a PPC campaign below. You only pay when a user is…