Digital marketing can be a great asset for retailers, offering a way to connect with potential customers who are looking for products and services that the retailer offers. By utilising techniques such as search engine marketing, retailers can ensure that their store appears prominently in search results, making it more…
Digital Marketing Experts: What You Need To Know
What is a Digital Marketing Expert? Digital marketing experts are a valuable resource for businesses that want to expand their digital presence and bring in new customers. Unlike businesses who try to manage their own online marketing campaigns, digital marketing experts have the experience and expertise necessary to create successful…
Good CTR For Google Ads: What Is It and How to Improve Click-Through Rates
What Is CTR (Click-Through Rate)? CTR, or Click-Through Rate, is a metric used in Google Ads to help measure the effectiveness of an ad. It is the number of clicks an ad receives divided by the number of impressions it served. In other words, it is a way to see…
Google Adwords Costs
The main cost for Google Adwords is usually the cost you pay to Google which is known as you Ad Spend. There are a couple of other costs typically associated with campaigns: If you are paying an agency or a freelancer to manage the campaign for you then that will…
Deleting Your Google Ads Account: What You Need to Know
There comes a time for many business owners when they must ask themselves whether or not deleting your Google Ads account is the way forward. This is a big decision, and it’s not one to be taken lightly. In this blog post, we will explore the consequences of deleting your Google…
The Risks Of Pay Per Lead Marketing – what to watch out for
The obvious thing to watch out for with Pay Per Lead Marketing is the quality of the lead. If you agree to pay a fixed cost per lead then it is in the agency’s interest to send you the cheapest leads they can get. There are three things to watch…
Why you should consider a PPC marketing strategy for your business
In the world of digital marketing, there are so many ways to generate traffic to your website, from SEO content campaigns to large-scale PR campaigns. PPC, or pay-per-click marketing, is successful for many reasons. We discuss the benefits of a PPC campaign below. You only pay when a user is…
Why paid search is great for promoting events
PPC and social media advertising are effective mediums for promoting business events. Here are some tips on how to use these ads to engage with potential customers. What events can I promote? Advertisers can gain immediate engagement via a paid search or social ad about any event that is occurring…
What Google’s BERT algorithm means for PPC
In October 2019, Google released a new algorithm update called BERT, which has a direct impact on SEO but also implications for paid search. Let’s take a look at what exactly BERT is and why context is now everything. What is BERT? BERT stands for Bidirectional Encoder Representations from Transformers.…
Use first party data to boost PPC performance
Marketers can produce a better return from their PPC investments by incorporating first party data across campaigns. Using information gathered from analytics platforms, subscriptions, sales data, incoming call data and resource downloads, PPC marketers can make more informed decisions when it comes to campaigns. These decisions can, in turn, generate…
Leveraging Negative Audience Google Ads & Powerful Exclusion Strategies
Introduction to Negative Audience and Exclusion Concepts in Google Ads Google Ads has become an essential part of digital marketing strategies for businesses across the globe. But with this ubiquity comes the immense competition, making it challenging for brands to stand out and reach their intended audience efficiently. This is…
The differences between B2B and B2C PPC advertising
Whether your business is B2B or B2C, it’s important to get PPC advertising for both types of audience right. Below, we discuss the similarities and differences when it comes to connecting with your potential buyers. PPC campaigns for B2B Targeting and timing In order to generate business leads, B2B advertisers…
Prohibited ads across social and search platforms
There are certain types of content that are not allowed to be used in ads, and having this insight beforehand can save marketers valuable time when creating and uploading ads. Let’s take a look at the rules across social media, Google and YouTube. Facebook and Instagram Prohibited ad content on…
PPC trends for 2020
Have a read of the key trends to look out for in the world of PPC this year, driven by technological advancements. Advertisers will take control of PPC automation 2020 is the year that advertisers will take back control of automation and decide which software features they want to use…
PPC best practices for 2020
Applying new strategies and incorporating new features into your paid search campaigns is an effective way to improve performance. This article offers tips on how to develop your existing PPC strategy and bring it up to standard in 2020. Review your PPC budget This is a task that should be…
Parallel tracking to become mandatory for Google Ads video campaigns
From 30 March 2020 parallel tracking will be mandatory for all video campaigns, in order to increase mobile site speed. What is parallel tracking? Parallel tracking is a useful tool that brings visitors directly to a landing page upon clicking whilst measuring the ad click in the background using third-party…
New audiences launched by Google Ads
In order to create a more personalised experience for people searching online, Google Ads has added two new audience segments – Affinity Audiences and Seasonal Event Segments for In-Market Audiences. Affinity Audiences An affinity audience is a collection of people who are passionate about a particular subject. This audience is…
Introduction of Google gallery ads
Google is introducing a new search ad format for mobile, which will enable advertisers to feature up to eight images in a gallery ad. What are gallery ads? Consisting of four to eight images in a carousel that people can swipe through, gallery ads also include a 70-character description and…
Harness the Power of AI for PPC: Optimization and Performance
In today’s technologically-driven world, Artificial Intelligence (AI) plays a pivotal role in reshaping various industries, and Pay-Per-Click (PPC) advertising is no exception. By leveraging AI, PPC practitioners can turn vast amounts of data into actionable insight, driving more profitable campaigns while reducing manual labour. So, what exactly does ‘AI for…
PPC Trends 2020
January marks the start of New Year resolutions in work life and at home. There are many PPC trends earmarked for 2020, however, before you go overboard with your ad spend, it’s important to consider your budget and what will work for you. Place forecasting at the fore By making…