PPC

Understanding your web visitor’s mindset

When a visitor first lands on your website they don’t know yet if your website is worth reading or paying much attention to. People aren’t unintelligent or lazy but they are very time and energy efficient. You have to earn their time and mental energy, until then they will commit…

Read More

If Adverts In Magazines Behaved Like Google Adwords Campaigns

I did a ten minute talk today to my buddies at Networx Wirral about how to run an adwords campaign and thought it might make for an interesting post. To illustrate why a well optimised Google Adwords Campaign can be such an effective way to market your business I described…

Read More

PPC Consultant Wirral

I am a PPC Consultant with over 10 years experience. My area of expertise is in helping companies offering a service as opposed to those selling a physical product. For instance law firms, accountants, plumbers, dentists… Anyone that receives most of their enquiries by telephone as opposed to receiving orders…

Read More

How Good Is Your Google Adwords Campaign?

You may be running Google Adwords yourself or have an Agency running it for you. What you get back from Adwords varies a lot depending on the quality of your campaign. A great campaign can literally get 10x more work for the same cost as a bad campaign. Adwords performs…

Read More