The Basics of On-Page SEO – part 2

HTML Title Tags

The title tag of the webpage is one of the most important elements for Search Engine Optimization. The title tag acts like a signboard for Search Engine Crawlers like Googlebot to identify and determine the title and theme of the webpage. The title tag is based on the targeted keywords and should be relevant to the content of the webpage. The typical format of the title tag is (Brand/ Company)- primary keyword- secondary keyword.

Meta Description

Meta Descriptions do not directly affect the page ranking factor but it helps Search Engines in indexing the content by providing a relevant summary of the content on the webpage. Meta Description should contain at least 156 characters and contain primary keywords related to the content.

Heading Tags

The Heading tags help search engines index the structure and content of the web pages. The Heading tags not only help search engine crawlers it also helps improve the appearance and structure of your content to your audience. The web page should contain H1, H2 and H3 tags and the keywords should be present in the tags.

H1 Tags: The H1 tags are for the Title on top of the page and should contain the target keyword, The H1 Tags can also be used for main categories or main subject line.

H2 Tags: The H2 tag is used for the main subcategories on the web page. A general guideline is to include the target rules and also keywords that are similar.

H3 Tags: the H3 tags are used for subcategories under the H2 tags.

Alt Tags

Alt tags are HTML markups that provide information about an image to the Search Engine Crawlers, they then index the data. So if you add an alt tag to say “business man” the image will be more likely to come up if someone does an image search on Google for the term “business man”.

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