The Fundamentals of SEO – Part 2

How do Search Engines find a Website?

Search Engine algorithm changes from time to time to help improve the relevance of the search results and Search Engines like Google rarely provide in-depth mechanics on how exactly it ranks its results. Google does provide a set of guidelines to help its search engine to find a website.

To get a better understanding of how SEO helps to improve website traffic we must understand first on how a search engine works. Google has three basic steps when pulling up results in a search. The first step is crawling. Crawling is the search engine’s process of looking for new or updated web pages. Google finds new URLs by following links, obtaining info through sitemaps and other methods. Google sends out Googlebot, the search engines crawler.

After google discovers a page it then goes to the next process called indexing. Google runs through the content of the page and extracts the information and is stored in the Google index. Google then ranks the web pages through its algorithm and displays the relevant answers from the Google index. Google has many factors in its algorithm but takes into account the user’s location, language and device platform.

Google Webmaster provides a number of helpful guides for creating Google-friendly websites.

Steps in Creating a Google-friendly website.

Google Webmaster has plenty of resources that websites can use to help build websites that helps website optimize content according to Google’s standard. Google ranks website content higher when they provide a good user experience.

1. Help Googlebot find your website

The most essential step in getting your website rank is to ensure that Google can easily find, crawl and index your website. The first step is to create a sitemap. A sitemap is important because it tells Googlebot about the pages of your site.

2. Optimize your website Across Devices

Providing a good user experience has plenty of factors as discussed like readability across device platforms like phones, tablets, and PCs. Best practices also include easy-to-read text by using the correct fonts and font size, optimizing your website so it loads faster and providing relevant content to your target audience.

3. Create a URL that is Relevant to the Content

The Search engine requires a unique URL per web page to be able to search, crawl and index the content. Google recommends that all website use https://. Including key phrases that are relevant to the content in the URL of a webpage can help Google index and improve the rank of the page.

We can help you with your Wirral SEO.

We are based on Wirral, near Chester and Liverpool. With clients throughout the UK.