When it comes to Google Ads, budget is key. You need to be smart about how you allocate your funds so that you can get the most out of your advertising campaign. In this article, we’ll explain the bidding system for keywords and how the auction works. We’ll also walk you through how to determine your budget and what factors you should consider. Finally, we’ll give you some tips on how to best spend your money across different campaigns. So read on and learn everything you need to know about Google Ads budgeting!
Bidding & Keywords
The first thing to understand is the bidding system for keywords. When you set up your campaign, you’ll need to decide how much you’re willing to pay for each click. This is called your bid amount. The higher your bid, the more likely it is that your ad will be shown. However, you also need to consider the quality of your ad. The better your ad, the more likely it is that people will click on it. This is where the auction comes in.
The auction is how Google decides which ads to show and in what order. It factors in both the bid amount and the quality of the ad. The highest bidder doesn’t always win, because Google also wants to show ads that are relevant and useful to users. So if your ad is high quality, you may be able to get away with a lower bid amount.
Now that you understand how the auction works, let’s talk about how to determine your budget. The first step is to do some competitor analysis. Look at other businesses in your industry and see how much they’re spending on Google Ads. This will give you a good starting point for your own budget.
Next, you need to allocate your budget to the most valuable keywords. The ones that are most important to your business should get the biggest portion of your spend. You can use keyword research tools to find out which keywords are the most valuable.
Finally, you need to align your campaign with the key performance indicators (KPIs) that you value most. This will help you make sure that your spend is going towards the things that matter to your business. For example, if one of your KPIs is conversion rate, you’ll want to focus on keywords that signify intent to buy.
Allocating Your Budget
Now that you know how to budget for your Google Ads campaign, let’s talk about how to spend your money across different campaigns. The first thing to keep in mind is that you shouldn’t bid on keywords that are too general. These are usually very competitive, and you could easily end up spending a lot of money with no results.
Instead, focus on targeting specific keywords that are relevant to your business. These are often keywords that signify intent to buy or browse your products and services: i.e. ‘digital marketing agency wirral’, as opposed to the more general ‘digital marketing’.
Another thing to keep in mind is that you should bid on your own brand’s keywords. This will stop competitors from advertising on those searches. More importantly – be sure to bid on their brand keywords! With a well-placed bid, you could take traffic from a competitor.
Finally, make sure you’re allocating your budget to the right campaigns. You should have separate campaigns for each of your products or services. This will help you track which ones are performing well and adjust your spend accordingly.
Budgeting for a successful Google Ads campaign doesn’t have to be difficult. Just remember to consider all of the factors we’ve discussed in this article. If you feel like you need help figuring out other aspects of Google Ads, check out our articles on the pay-per-lead (PPC) model or the costs of Google Ads campaigns