What Is CTR (Click-Through Rate)?
CTR, or Click-Through Rate, is a metric used in Google Ads to help measure the effectiveness of an ad. It is the number of clicks an ad receives divided by the number of impressions it served. In other words, it is a way to see how often people who see your ad actually click on it. A high CTR means that your ad is being seen by many people and that they are interested in what you are selling. A low CTR means that you may need to change your ad or targeting settings to make it more effective.
What Is A Good CTR?
Generally, 2% or higher is considered a good CTR. It’s important to bear in mind, however, like most metrics in Google Ads campaigns, this can fluctuate depending on industry.
If you’re not sure whether 2% is a good CTR for your campaign’s industry, you can usually find out a good metric to measure performance against by finding out your industry average CTR.
How Do I Improve My CTR?
There are a few ways you can improve your Click-Through Rate:
- Use relevant and targeted keywords. If your keywords are optimised to appear for searches that are relevant to your product or service, you can ensure that customers who are more likely to engage with your adverts.
- Write compelling ad copy. It’s often not enough to grab a customer’s attention: even if your ad is relevant, if your copy is poorly-written, they’re likely to bounce off. Cater your copy to entice them to your offer in order to maximise clicks.
- Create relevant and eye-catching ad extensions. Google Ads are often a matter of measuring up against the competition, and that includes finding innovative ways to create ad extensions which can help you take up space on search results pages as well as show different facets of your offer more directly.
- Use strong call to action phrases. Often, generating more clicks can be as simple as giving a customer encouragement. Urging them to click for more information or to browse your selection can prompt and engage them.
By following these tips, you can create ads that are more likely to be clicked on by people who see them.
Need Help Getting The Most Out Of Your CTR?
If you’re looking to boost your campaign’s performance and maximise your investment, you can always do more to improve its standing.
Get help you can trust and get the most out of Google Ads with the help of our specialist digital marketing agency.
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