Unlock the full SEO potential of your Shopify store with these simple strategies! Learn how to identify and optimize keywords, content, titles and more for maximum SERP visibility.
SEO
Boost Your Reach With SEO for Solicitors
Discover how lawyers can use SEO to their advantage! Explore the current landscape and five key areas for impressive results. Read now for advice on keyword research, competitor analysis, content marketing, link building and more.”
Rank Higher: Unlock the Power of SEO for Your Law Firm
Preparing your law firm for success? Discover the fundamentals of SEO & how to apply it with our Introduction guide. Read now!
The Fundamentals of SEO – Part 3
(continued from part 1 and part 2) 4. Using Keywords Keywords are important but should not be your primary basis for creating content. Stuffing too many keywords into your webpage can make it unnatural and may be counterproductive to your goals. Google recommends creating content that provides relevant information to…
The Fundamentals of SEO – Part 2
How do Search Engines find a Website? Search Engine algorithm changes from time to time to help improve the relevance of the search results and Search Engines like Google rarely provide in-depth mechanics on how exactly it ranks its results. Google does provide a set of guidelines to help its…
The Fundamentals of SEO – Part 1
SEO or Search Engine Optimization is a common term used whenever someone talks about blogs, articles, and websites. So, What is Search Engine Optimization? SEO fundamentals is a broad subject that aims to improve the visibility of the website in search engine rankings and help increase organic traffic. SEO is…
Basics of SEO
Here’s the SEO basics: Search engine optimization or SEO is used to explain accepted methods or techniques used to improve the organic ranking of a website on search engines. With millions of websites on display in every keyword, search engine optimization (SEO) is very important because it helps you find…
What Is SEO
What is SEO? SEO stands for Search Engine Optimisation. It is the process of trying to get a website higher up on Google. Based on our understanding of what Google looks for when decide which websites should appear high up. SEO can be broken down into two parts. Onsite SEO…
Onsite SEO vs Offsite SEO?
What are they? Which is more important? What gets you rankings? Onsite SEO or On-Page SEO are things you do to your own website to improve your search engine rankings. Including making your site more search engine friendly, adding keywords to pages and linking related pages together. Offsite SEO is…
SEO Is Dead
Here are 4 reasons why SEO is dead. 1) Now Google shows 4 paid ads on the top for a lot of searches, you often can’t see the organic results at all without the having to scroll down the page. This means more clicks on paid ads and less on organic…
Updates, Updates, Updates
Sometimes during meetings people will say to me “hasn’t SEO all changed now since update x” or “it doesn’t work any more does it?”. They get this impression from various sources. Including the never ending spam emails from companies in lands far away offering SEO services. Sometimes they offer “penguin compliant SEO Services”…
Keyword Research For SEO – Part 4
Now you have a list that gives you a rough idea of what people search for. By comparing the different terms you get any idea of the users intent. They all include the term “Liverpool” so it is likely they are looking to procure a service. If they just wanted…
Keyword Research For SEO – Part 3
The Keyword Planner also made more suggestions some of which are relevant such as “accountants in liverpool”. To filter out a lot of the irrelevant results I could paste my list from my initial spreadsheet to do with accountants in to where it says “keywords to include”. This will take…
Keyword Research For SEO – Part 2
Straight From The Horse’s Mouth The best place to go for keyword research is to sign up to Google Adwords and use the Adwords Keyword Planner. It use to be available without an Adwords account but they changed that. Don’t worry you don’t have to actually spend any money on…
Keyword Research For SEO – Part 1
If you are going to perform Search Engine Optimisation (SEO) in the hope of gaining higher rankings in search engines it is important to do keyword research first. Good keyword research can help reveal: which keywords potential visitors or customers are using, how often they use those keyword which keywords…
How Many Words Do My SEO Pages Need To Be – Part 2?
If you are writing content to increase your pagerank and hopefully your ranking then it becomes important to know the minimum page length that you can get away with posting on a regular basis without getting you penalised by Google. Although Google doesn’t have a minimum length that they recommend…
How Many Words Do My SEO Pages Need To Be?
This really depends on the purpose of the page. Consider the following: Are you writing a page that you want Google to index and potentially show when people search for whatever the page is about? If the page is within a competitive market do you want it to show for…
What is Search Engine Optimization?
Search Engine Optimization, referred to as SEO for short, is 1) a process that aims to ensure that search engines understand the content of your website and 2) a process aiming to improve your website’s rankings within the most popular search engines. 1) Understanding Your Website Most of the time…
Is On Site or Off Site SEO More Important?
SEO can be thought of as on site SEO (or on page SEO) and off site SEO. On site SEO consists of your website, the number of pages it has, the content of those pages, the way the pages are linked together, the speed of your website and many other…
My Pagerank Study
I did some research back in July 2013 to confirm something that most Search Engine Optimisers are aware of but fail to really understand the implications of it. That adding large amounts of unique content to your website is a safe and very efficient way to greatly increase your website’s…