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Why paid search is great for promoting events

PPC and social media advertising are effective mediums for promoting business events. Here are some tips on how to use these ads to engage with potential customers. What events can I promote? Advertisers can gain immediate engagement via a paid search or social ad about any event that is occurring…

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What Google’s BERT algorithm means for PPC

In October 2019, Google released a new algorithm update called BERT, which has a direct impact on SEO but also implications for paid search. Let’s take a look at what exactly BERT is and why context is now everything. What is BERT? BERT stands for Bidirectional Encoder Representations from Transformers.…

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