Paid Google Advertising
Paid search engine advertising is one of the best ways to generate business quickly. Once your campaign is set up and goes live your ad will appear on Google and you will have visitors on your website usually within hours and you will have new business in less then a week.
This type of advertising works on a “pay per click” basis where you only pay when someone clicks on your advert and therefore visits your website.
Anyone can set up their own adverts within Google but when people try and do it themselves or use a company that isn’t very good then the following tends to happen:
- The ads aren’t relevant enough so don’t get clicked on very often.
- The ads are poorly targeted and therefore attract a lot of visitors that don’t go on to become clients.
- The cost per client acquired ends up being too high.
Our campaigns are designed to keep the cost per client acquired as low as possible. The campaigns that I produce target and attract the potential clients that have a good chance of going on to make contact with you.
You will have to set aside a monthly budget which is paid to Google each month for your ads. The good news is the bigger the budget the more visitors you will get.
There is a one of set up cost depending on the size of the campaign. The set up is very important and a well set up campaign will mean you get more clients for your monthly budget every single month. Then the ongoing cost is £50 a month admin and 25% of your monthly budget to continually manage and optimise the campaign.