There are two main factors in getting high search engine rankings. One is relevance, which is how relevant your website is to whatever is being searched for. The other major factor is how important your web site is perceived to be (by the search engines).

The first major factor: Relevance

The second major factor: Perceived Importance

Other less important factors are the age of your website, what other sites are stored on the same server and how search engine friendly your site it (this overlaps with relevancy).

An important part of the process before all of this is choosing which terms you want to rank well for. This is where a lot of people go wrong, which is unfortunate for them as it is at the start of the process.

The service I offer starts with thorough research in to your market, to decide what terms we are going to target. This will be based on your budget, the amount of competition around each term, how often the term is searched for and how well your website is performing at the moment.

Then there will be a process of on site search engine optimisation that will require small changes to your website, mostly just to the wording of the site.

Finally there will be ongoing promotion of your site as well as monitoring and reporting on progress. The length of the project will be agreed up front or work can be on an ongoing basis.