I am a PPC Consultant with over 10 years experience. My area of expertise is in helping companies offering a service as opposed to those selling a physical product. For instance law firms, accountants, plumbers, dentists… Anyone that receives most of their enquiries by telephone as opposed to receiving orders…
First But Still No Enquires
So you’ve finally climbed up the ladder to the top of Google for your target keywords and you have sat patiently by the phone for a week and it has not rang. What do you do now? 1) The Stuff You Should Have Done At The Start – Use Google’s…
Updates, Updates, Updates
Sometimes during meetings people will say to me “hasn’t SEO all changed now since update x” or “it doesn’t work any more does it?”. They get this impression from various sources. Including the never ending spam emails from companies in lands far away offering SEO services. Sometimes they offer “penguin compliant SEO Services”…
Keyword Research For SEO
If you are going to perform Search Engine Optimisation (SEO) in the hope of gaining higher rankings in search engines it is important to do keyword research first. Good keyword research can help reveal: which keywords potential visitors or customers are using, how often they use those keyword which keywords…
How Many Words Do My SEO Pages Need To Be – Part 2?
If you are writing content to increase your pagerank and hopefully your ranking then it becomes important to know the minimum page length that you can get away with posting on a regular basis without getting you penalised by Google. Although Google doesn’t have a minimum length that they recommend…
How Many Words Do My SEO Pages Need To Be?
This really depends on the purpose of the page. Consider the following: Are you writing a page that you want Google to index and potentially show when people search for whatever the page is about? If the page is within a competitive market do you want it to show for…
What Is Conversion Rate Optimisation? – PPC Agency Wirral
Conversion Rate Optimisation (CRO for short) is a process of making changes to a web page with the aim of increasing the number of conversions you get from that page. Let’s break it up. Conversion A conversion can be any measurable action that you want website visitors to make. Including:…
What is Search Engine Optimization?
Search Engine Optimization, referred to as SEO for short, is 1) a process that aims to ensure that search engines understand the content of your website and 2) a process aiming to improve your website’s rankings within the most popular search engines. 1) Understanding Your Website Most of the time…
Is On Site or Off Site SEO More Important?
SEO can be thought of as on site SEO (or on page SEO) and off site SEO. On site SEO consists of your website, the number of pages it has, the content of those pages, the way the pages are linked together, the speed of your website and many other…
My Pagerank Study
I did some research back in July 2013 to confirm something that most Search Engine Optimisers are aware of but fail to really understand the implications of it. That adding large amounts of unique content to your website is a safe and very efficient way to greatly increase your website’s…
Will Google Adwords or SEO Work For My Business?
The answer to this question is a big factor when deciding if you should invest in internet marketing or not. Hopefully the below will shed some light. Do My Potential Customers Use The Internet? In some industries people tend to assume that their potential clients don’t use the internet. Sometimes…
How Good Is Your Google Adwords Campaign?
You may be running Google Adwords yourself or have an Agency running it for you. What you get back from Adwords varies a lot depending on the quality of your campaign. A great campaign can literally get 10x more work for the same cost as a bad campaign. Adwords performs…
Promote a New Small Business Website – part 4
Exceptions: Every business is as unique as the people within the business so there will be lots of exceptions but as long as you understand what I have written then you should be able to make a more educated decision as to what marketing should work for your company. I…
Promote a New Small Business Website – part 3
For your typical local business the best course of action is: From Day 1: Google Adwords with the help of a professional to get work in quickly for a reasonable price. Start blogging in your own time if your produce / service is topical. You may even be able to…
Promote a New Small Business Website – Part 2
Here is the table on different types of marketing and how they should be used: You have to keep it relevant and practical. People probably wont join the “Company X’s Colonic Irrigation Fan Page” but they may still add you as a Facebook friend under your personal name if they…
internet marketing for small businesses – Part 1
Ok, so it’s day 1, your new website has gone live. What now? If you have asked around you have probably had lots of different suggestions on internet marketing for small businesses from different people that may have had some reference to: Google, Other Search Engines, Keywords, Search Engine Marketing…
How much traffic does my website need?
Do you know how many visitors your website needs before you start you start generating business? This article will address this. It is for people who have a website offering a service or a products. (As opposed to website where people are trying to generate money through advertising on the…
Guide to Writing Good Copy
Good copy is important for a range of marketing activities. You need good copy for sales letters, direct mail flyers, email, printed advertising, websites and online advertising. Effective written communication is important within a company and with suppliers and other stake holders so this in a way is also a…