SEO or Search Engine Optimization is a common term used whenever someone talks about blogs, articles, and websites. So, What is Search Engine Optimization? SEO fundamentals is a broad subject that aims to improve the visibility of the website in search engine rankings and help increase organic traffic. SEO is…
Basics of SEO
Here’s the SEO basics: Search engine optimization or SEO is used to explain accepted methods or techniques used to improve the organic ranking of a website on search engines. With millions of websites on display in every keyword, search engine optimization (SEO) is very important because it helps you find…
What Is SEO
What is SEO? SEO stands for Search Engine Optimisation. It is the process of trying to get a website higher up on Google. Based on our understanding of what Google looks for when decide which websites should appear high up. SEO can be broken down into two parts. Onsite SEO…
Onsite SEO vs Offsite SEO?
What are they? Which is more important? What gets you rankings? Onsite SEO or On-Page SEO are things you do to your own website to improve your search engine rankings. Including making your site more search engine friendly, adding keywords to pages and linking related pages together. Offsite SEO is…
What Is A New Enquiry Worth To You?
Knowing what an enquiry is worth can be really helpful when deciding if your marketing is working. It can help you make better business decisions. With some forms of marketing including Google Adwords (my field) you can get good data back on what you are paying, on average, for each…
Google Adwords Call Tracking – PPC Wirral
Should You Track Calls? If you offer a service then a lot of your enquiries likely come in by telephone. Call tracking for Adwords allows you to see which visitors have called from within Adwords and Analytics, so it is linked to all the other Adwords and Analytics data for…
Call Tracking for Google Adwords – PPC Wirral
If you offer a service then it is likely that most of your enquiries will come in by telephone. If you are a client of mine then I will highly recommend that you use paid call tracking to track where these telephone enquiries are coming from. The call tracking system…
Does Google Adwords Work? – PPC Wirral
Does Google Adwords work and will it work for you? These are great questions to consider if you are looking for more business. Google Adwords is one of the most measurable forms of marketing. This means if your account is set up properly you can track exactly what you are…
How To Choose A Good AdWords PPC Agency – PPC Wirral
First of all, will it make much difference which agency you choose? Yes, Google AdWords is very analytical and also involves a lot marketing psychology. It is also very competitive as you appear alongside a lot of similar businesses that are competing for the same market. From personal experience I…
You didn’t did you? – PPC Wirral
Site copy: I bet you did this, most people do. If I look at your website, am I going to see almost identical wording and phrases to what everyone else in your industry uses?! You didn’t write the same site copy as some else in your industry, which they copied…
Does Anybody Actually Want To Read Your Website Copy? – PPC Agency Wirral
I made a video about this over on LinkedIn . Click Here to view it.
Clients whose only concern is how much money their case is going to cost them are not clients that you want to deal with
I was doing some research on the weekend and I came across this question on quora: How do you get prospective clients to come into a lawyer’s office when they call on the phone and all they want to know is “how much will the lawyer charge me to handle my case?”…
The business laws of nature: ignore them at your peril.
This post talks about the first business law of nature: noise. What it is and what you can do about it. Even Bill Gates can’t stop noise. He did something else instead. Not the kind of noise that you hear. Unless perhaps you are listening to a radio station that isn’t…
Double Your Website Enquiries – PPC Agency Wirral
I made a short-ish video on how to double your website enquiries. Enjoy.
What Wording Should You Use On Your Website – PPC Agency Wirral
Visitors start with a very fleeting interest. Even once they have become more interested they want to make the right decision but with as little effort as possible. If they can read a 100 word page that persuades them to enquire then they would prefer that over having to read…
Where is my professional?
(This is another extract from my ebook on how to get more of your website visitors to make enquiries. It is now available for FREE download: https://sols-uk.com/ebook4.php) People buy professional services from professionals, which means other human beings (At least until Artificial Intelligence takes over!). They don’t buy a professional service…
Understanding your web visitor’s mindset
When a visitor first lands on your website they don’t know yet if your website is worth reading or paying much attention to. People aren’t unintelligent or lazy but they are very time and energy efficient. You have to earn their time and mental energy, until then they will commit…
Marketing Strategy Vs Being Overpriced
Do you have an effective marketing strategy or are you just expensive? Like most service based companies your ideal client is probably a big company or individual with plenty of cash and a large need for your services. You may even have tried to entice this type of client by…
Productivity Tip
Here is a little productivity technique I use that you may find useful. It is mainly to see how your business is progressing. Usually I come in and one of the first things I do is write my todo list for the day. I then have a key that I use…
Adwords For Solicitors
An Example of Recent Work Last month (June 2016) one of our Legal Clients spent £3,916 on an Adwords campaign we created and manage for them. In return they received 181 telephone enquiries and 51 email enquiries (see screenshots below). This particular client usually generates 10x their adwords spend in…