The Basics of On-Page SEO – part 1

On-page Search Engine Optimisation is an important aspect in getting the webpage ranked in the Google Search Results. On-Page SEO should be a priority because the elements are within the website and the factors can be controlled by the website owner or web developer. On-page optimisation has several factors including the quality of the code, quality of the content, and the User Experience (UX).

What is On-Page SEO?

On-Page Search Engine Optimisation is defined as streamlining elements of the webpage to improve the ranking in the Search Results and therefore increase website traffic. The On-page elements include the content of the webpage and the HTML source code on the page.

Google’s crawling, indexing and ranking process has evolved dramatically over the years that it can automatically access and rank the pages according to the relevance of the content with respect to the keywords used by the search query.

Elements of On-Page SEO

On-Page SEO focuses on the many elements that are present on the webpage. They include how the webpage is built, the quality of the content and how the content is presented. Optimising the elements help improve the chances that the webpage to have a high rank in the Search Engine results. Here are some of the different elements:

URL

Uniform Resource Locator (URL) or otherwise known as the web address specifies the location on the internet of the resource like the webpage. The URL also provides information or protocol on how the resources are retrieved like HTTP, HTTPS, FTP and etc.

HTML tags

Web page elements like Hypertext Markup Language (HTML) tags to help Search Engines find and index the content on the web pages. HTML tags include the Title Tags, Meta Description Tag, HTML Heading Tags, and Alt text. Content Management Systems (CMS) like WordPress has made it easier for website owners and web developers to create the HTML tags but getting an understanding on the tags may help in creating better tags that increase the chances of being ranked.

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