The Fundamentals of SEO – Part 1


SEO or Search Engine Optimization is a common term used whenever someone talks about blogs, articles, and websites. So, What is Search Engine Optimization? SEO is a broad subject that aims to improve the visibility of the website in search engine rankings and help increase organic traffic. SEO is often coined as a digital marketing strategy that helps drive traffic to a website and increase sales through e-commerce or to help increase customer awareness and improve branding.

Optimizing a website for search engine ranking involves a complex process of creating engaging content for the website at the same time making sure that the title and meta descriptions are present and the proper header tags are used. The use of keywords that relate with your content is also a major factor in Search Engine Optimization.

Making sure that the website can be viewed by any devices that your target audience potentially uses is also part of SEO. Link building also helps increase traffic by ensuring that relevant content can be easily found by your target audience. Site loading speed is also an important factor in SEO.

How does SEO affect your Website?

Search Engine Optimization (SEO) is an inbound marketing strategy that is more customer friendly and helps the customer engage with your business through the website. There is no concrete strategy on how to implement SEO on your website as it largely depends on several factors like target audience, industry and the current trend of the Search Engine Algorithm.

It can be implemented through on-page optimization and off-page optimization that involves taking into account readability across digital platforms like mobile phones, tablets, and PCs. It also involves optimizing content to conform to the standard of the search engine algorithm to improve its visibility and ranking.

SEO helps improve the user experience when visiting the website and improve the company branding. A good experience on the website also improves website traffic through referrals like social media sharing.

Contact us for more advice from an SEO Agency Wirral.