Basics of SEO

Search engine optimization or SEO is used to explain accepted methods or techniques used to improve the organic ranking of a website on search engines. With millions of websites on display in every keyword, search engine optimization (SEO) is very important because it helps you find the right keywords for your site. SEO is recommended for any business based online. With SEO, people can find a website based on the keywords

Factors that determine the SEO of a website

  • Content quality
  • Keyword density
  • Mobile usability
  • On-page SEO
  • Backlinks

Search Engine by rankings

According to Netshare, these are the most used search engines

  • Google – Global – 69.89%
  • Bing – 11.94%
  • Baidu – 8.53%
  • Yahoo – Global – 7.78%
  • Ask – Global – 0.25%
  • AOL – Global – 0.25%
  • Excite – Global – 0.01%

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 Benefits of Search Engine Optimisation

It’s Cheap: Getting your website ranked on search engines like Google is relatively free.  Aside from a small amount to cover SEO tools, there’s no fee to pay. These tools help you find easy keywords your website can rank for.

Surge in Traffic: SEO helps increase a website’s visibility. The higher your site ranks on Search pages, the more click-through rates (CTR) on your website.

Higher Credibility: People mostly use Google because they trust the results shown by Google. Google is the most preferred search engine because It gives the best based on search queries. Consequently, ranking higher on Google may signal credibility. This helps your brand gain more credibility and leads too.

Better ROI: SEO is the best to reap more from your investments than advertising. For instance, when you advertise and you get lets say 100 clicks, about 10% may result in sales but this is not the same with SEO. With SEO, you can raise your conversion by 30%.

Outrank your competition: With a well planned SEO agenda, you can outrank your local competitors and make more sales. This will also help you gain more influence in your niche