Keyword Research For SEO – Part 3

The Keyword Planner also made more suggestions some of which are relevant such as “accountants in liverpool”.

To filter out a lot of the irrelevant results I could paste my list from my initial spreadsheet to do with accountants in to where it says “keywords to include”.

This will take out keywords that don’t include one of my most relevant terms. I can now click the arrow on all the relevant terms in the column called “add to plan” and then download the list. Do this for terms that don’t have a dash next to them. The dash means less that 10 searches a month, usually it means almost no searches a month. Ignore terms that aren’t relevant such as those used by people searching for a job vacancy or apprenticeship like “accounting jobs in Liverpool”.

Now download your list of keywords. There will be other data in your download relating to Google Adwords which you can ignore. Here are results for people searching for accountants in Liverpool:

Keyword
Monthly Searches

accountants liverpool
210
accountants in liverpool
210
accountant liverpool
90
liverpool accountants
90
chartered accountants liverpool
30
accountancy firms liverpool
20
accountancy firms in liverpool
20
accountant in liverpool
20
liverpool accountant
20
management accountant liverpool
20
small business accountant liverpool
10
accountancy services liverpool
10
accounting services liverpool
10
accountancy firm liverpool
10
small business accountants liverpool
10
chartered accountant liverpool
10
accountancy liverpool
10
accounting firms liverpool
10
accounting liverpool
10
accounting firms in liverpool
10
chartered accountants in liverpool
10
liverpool chartered accountants
10

As you can tell the number of searches for each keyword has been rounded to the nearest 10. Also there will be a lot of long tail searches that have such low traffic that they don’t appear on this list. For instance once a month someone may type in “experienced accountant liverpool”. If you rank high for “accountant Liverpool” then you will probably rank for lots of low volume variations. Together these low volume searches add up to a lot. But each one gets such low volume that it isn’t worth targeting them on their own.

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